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Owned Channels Manager

2 months ago

Toronto, Ontario, Canada Just Eat Takeaway Full time
Job Title: Owned Channels Manager

As a key member of our marketing team, the Owned Channels Manager will play a crucial role in driving the success of our owned channels. This includes leading a high-performing team, shaping marketing campaigns, and creating unforgettable experiences for our customers, couriers, and partners.

Key Responsibilities:
  • Lead, mentor, and inspire a team of Owned Channels Specialists, setting clear objectives and providing guidance to nurture their professional growth.
  • Ensure campaign optimization efforts are executed effectively, reviewing and guiding the team in analyzing data, A/B testing, and refining strategies to maximize engagement and ROI.
  • Oversee the team's data analytics efforts, guiding them in extracting valuable insights from data, and using these insights to make informed decisions and enhance customer experience.
  • Collaborate with various stakeholders, including marketing teams and senior leadership, to ensure seamless execution of campaigns, influencing decision-making by sharing data-driven insights and best practices.
  • Encourage the team to work with the Studio team and other stakeholders to explore new ways to captivate the target audience and drive engagement, helping to drive innovation in content creation and delivery across owned channels.
  • Oversee the monitoring and reporting of campaign performance, regularly sharing performance reports with marketing teams and offering recommendations for improvement.
  • Stay abreast of industry trends, tools, and technologies to improve the efficiency and effectiveness of owned channel campaigns, encouraging the team to use available MarTech stack tools to the fullest and making recommendations for adopting new tools as needed.
  • Guide the implementation of marketing automation processes to streamline campaign execution, reducing manual work and allowing the team to focus on more strategic tasks.
  • Ensure the team conducts systematic A/B testing and leverages findings to refine and enhance campaign strategies continually.
  • In collaboration with other stakeholders, oversee the mapping of customer journeys to identify touchpoints and opportunities for engagement, ensuring the team delivers the right message at the right time.
  • Guarantee that all campaigns adhere to relevant regulations and industry best practices, maintaining the highest standards of data privacy and security.
Requirements:
  • A Bachelor's degree, or equivalent.
  • 5+ years experience in Digital Marketing roles focusing on leadership and innovation.
  • 2+ years experience with team management and excellent social skills.
  • Strong analytical, prioritization, and problem-solving skills, with close attention to detail.
  • Strategic thinking skills, with great creative judgement and a test & learn approach.
  • Experience with marketing attribution models and reach x frequency.
  • Good knowledge of Google Analytics, Enterprise Service Platform dashboards, Salesforce Marketing Cloud, Data Cloud, Braze, Movable Ink, and industry AI use cases.
About Us:

At Skip, we're committed to fostering a diverse and inclusive environment where all employees feel they truly belong and where everyone is included, seen, heard, and respected. We're proud to be an Equal Opportunity employer, and we welcome applications from candidates who share our values.

We're a dynamic, fun, and challenging environment with global impact, and we're looking for talented individuals who are hungry for opportunity and growth. If you're passionate about digital marketing and want to make a real difference, we'd love to hear from you.