Product Marketing Manager

6 days ago

Old Toronto, Canada Homebase Full time
Empower Small Businesses as a Product Marketing Manager

We're revolutionizing the way small businesses manage their teams and grow their business, and we need your expertise to make it happen.

About Us:

Homebase is the everything app for hourly teams, with employee scheduling, time clocks, payroll, team communication, HR, and more. More than 100,000 small businesses rely on Homebase to make work radically easy and give their teams superpowers.

Your Mission:

You'll lead our product marketing team, playing a critical role in understanding, building for, and communicating with our 150,000+ small business customers — and helping us reach the larger audience of local business owners and operators.

Key Responsibilities:

  • Go-To-Market Strategy: Develop and execute go-to-market strategies for new product launches and feature updates, ensuring alignment with local business needs and company goals.
  • Product Positioning & Messaging: Define and refine product positioning and messaging that resonates with local business owners and operators. Clearly articulate the unique value propositions and differentiation of our products.
  • Audience Segmentation: Collaborate on customer segmentation workstreams, refining personas of local business owners and operators and capturing different target customers, including their pain points, challenges, and jobs to be done.
  • Customer Advocacy: Work with internal teams to identify and amplify customer stories, showcasing the real-world impact of Homebase's solutions and needs that current payroll and shift management tools are not addressing.
  • Market Intelligence: Monitor market trends, competitive landscape, and customer insights to inform product positioning, with a focus on payroll, hourly shift management, and other team management tools.
  • Performance Analysis: Monitor and analyze the performance of product marketing initiatives, using data-driven insights to optimize campaigns and strategies for better results.
  • Sales Enablement: Partner with the sales team to create compelling sales tools, presentations, and training that enable them to effectively communicate the value of Homebase's solutions.

Becoming Part of Our Team:

We take pride in fostering a welcoming space where every team member can be their full selves. Diverse perspectives empower us to build the best-in-class platform for small businesses and hourly shift workers. We recognize that experience comes in many forms, so if you think you're close to what we're looking for (even if you don't meet 100% of the qualifications), we encourage you to apply.

About You:

To succeed in this role, you'll have:

  • Experience: 7+ years of experience in product marketing, with at least 3 years in a leadership role, ideally within a B2B SaaS company. Experience in the SMB market is a plus.
  • Strategic Thinker: Ability to think strategically and translate complex technical concepts into simple, compelling value propositions.
  • Analytical Skills: Strong analytical skills with the ability to leverage data to make informed decisions and optimize marketing efforts.
  • Collaboration: Excellent communication and interpersonal skills, with a proven ability to collaborate cross-functionally with product, sales, and marketing teams.
  • Creative Problem Solver: Innovative mindset with a passion for solving customer problems and a knack for finding creative ways to communicate product benefits.
  • Self-Starter: Highly motivated, self-directed, and able to work in a fast-paced environment with a high degree of autonomy.

What We Offer:

We offer an annual salary of $200,000 - $220,000, stock options, a 401(k) program with a 4% company match, employer-supplemented medical, dental, and vision insurance plans, 20 days of accrued PTO, annual paid holidays and paid volunteer time off, continued learning and development stipend, paid life insurance, short- and long-term disability coverage, paid parental leave, commuter benefits, flexible spending account (FSA) options, top-of-the-line equipment and stipend for workspace setup, and meals provided at our vibrant workspaces.

Interview Process:

We conduct thorough interviews to assess candidates' skills and fit for the role. The process includes meeting our Talent Acquisition team, hiring manager, product partnership, strategy & analytics, participating in a technical interview, meeting our leadership team, professional reference checks, background check, and welcome to the team stage.

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