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Product Marketing Visionary

1 month ago

Old Toronto, Canada 1Valet Full time
Job Description

A key role at 1Valet, we seek a seasoned Director, Product Marketing to drive our product success in the market. This position plays a crucial part in developing and executing strategies for our products.

About the Role:

  • Develop go-to-market plans for new and existing products, ensuring alignment with overall business objectives.
  • Oversee the product positioning, messaging, and differentiation in the market, bridging the gap between product development, marketing, and sales.
  • Manage end-to-end product launches, both internally and externally, fostering effective communication of a product's value proposition.
  • Conduct market research and competitive analysis to inform decisions and drive revenue growth.
  • Create user and buyer personas, working closely with product management, sales, and other marketing teams.
  • Collaborate on pricing strategies and product roadmaps, measuring and reporting on the performance of product marketing initiatives.
  • Develop content like case studies, product videos, and website copy, providing analyses and recommendations for stakeholders.

Qualifications & Requirements:

  • 10+ years in product marketing or related roles, with at least 3-5 years in a leadership position, possessing a bachelor's degree in marketing or a related field.
  • Familiarity with Proptech or SaaS, experience managing products through all stages, from concept to launch and beyond.

Skills:

  • Ability to develop and implement marketing strategies that align with business goals.
  • Proficiency in market research and data analysis to inform decisions.
  • Strong team management skills to lead and mentor a marketing team.
  • Excellent verbal and written communication skills for effective stakeholder engagement.
  • Knowledge of digital marketing strategies, tools, and metrics.

About Us:

We offer a culture of ownership and autonomy, allowing you to thrive as a self-starter in a fast-paced environment. You'll work with an incredible product, have trust and flexibility, and enjoy competitive compensation structure and 100% employer-paid benefits.

$150,000 - $200,000 per annum (Estimated Salary), depending on location and experience.