Business Finance Lifecycle Manager

3 weeks ago

Old Toronto, Canada Floatcard Full time

About Float

Float is a pioneering fintech company on a mission to revolutionize business finance for Canadian companies and teams. Our innovative platform empowers businesses to streamline spending, optimize cash flow, and unlock new opportunities.

We're Canada's fastest-growing company in the B2B finance space, backed by world-class investors like Tiger Global, Golden Ventures, and Susa Ventures. As a customer-obsessed team, we're passionate about shaping the future of business finance and seeking bold innovators to join us.

Senior Lifecycle Marketing Manager Role

We're seeking a Senior Lifecycle Marketing Manager to shape the lifecycle strategy in our small business segment and optimize the post-acquisition journey for all Float customers. This role reports to the Director of Product Marketing and plays a pivotal part in shaping how Float supports customers in meeting their goals, contributing significantly to our next phase of growth.

Key Responsibilities

  • Design and Build the Post-Acquisition Journey: Develop multi-channel strategies for onboarding, activation, and product adoption, creating targeted experiences and engaging touchpoints that drive retention and growth.
  • Drive Results through Experiments: Own and execute A/B tests and growth experiments to identify high-impact strategies and iterate based on performance insights.
  • Monitor and Report on Key Metrics: Take ownership of metrics like time-to-onboard, user activation, and adoption rates for our SMB segment, proactively seeking opportunities to improve on performance and sharing regular performance updates with stakeholders.
  • Develop Engaging Content: Craft compelling, customer-centric messaging and content to deliver personalized communications across email, in-app, and other channels.
  • Leverage Automation and Data: Utilize customer data and automation tools to strategically segment audiences, build targeted campaigns, and move the needle measurably against key business objectives.
  • Manage Targeted Campaigns: Partner with the broader marketing team to craft campaigns that drive adoption of new features, cross-sell opportunities, and deliver added value to existing customers.

About You

You bring 5+ years of experience in lifecycle marketing, CRM, or customer engagement, with a focus on B2B SaaS or fintech products. You have a proven track record of building and scaling lifecycle marketing programs that demonstrably impact business growth.

Requirements and Qualifications

  • Data-Driven Mindset: You have a deep understanding of lifecycle metrics and a demonstrated ability to measure, report, and optimize campaigns based on performance.
  • Technical Chops: You're intimately familiar with marketing automation platforms and customer journey tools (HubSpot, AppCues Intercom, etc.). You'll be comfortable working with data and analytics platforms.
  • Strategic and Tactical: You demonstrate the ability to develop high-level strategies while executing details with precision, from mapping ideal customer journeys to implementing automation campaigns.

What We Offer

  • Competitive Compensation: $120,000 - $150,000 per year, depending on experience.
  • Total Rewards: Comprehensive benefits package, including medical, dental, and vision coverage.
  • Flexible Work Hours: Enjoy flexible work hours and time off when you need to recharge.
  • Autonomy: Small team = lots of autonomy to make an impact.
  • Opportunity to Learn: Opportunity to work with and learn from a world-class team.
  • Perks: Personal Float card with a quarterly stipend to spend on what matters most to you, dog-friendly office, and more

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