Marketing Manager, Demand Generation

3 weeks ago

Ottawa, Ontario, Canada Tech Insights Full time
Job Summary

The Marketing Manager, Demand Generation will oversee the development and execution of integrated digital marketing programs for specific business segments. This role includes creating annual marketing plans and developing content that supports lead generation efforts. Working closely with the Business Development team, the Marketing Manager, Demand Generation will drive marketing activities aimed at expanding business opportunities.

Key Responsibilities
  1. Develop and execute fully integrated marketing plans for allocated customer segments.
  2. Collaborate with Segment Leads and Product Marketing to drive targeted initiatives.
  3. Manage newsletters, including content and subscriber lists, with a focus on growing active user engagement.
  4. Build and manage integrated campaigns using digital advertising, social media, media partnerships, and email.
  5. Oversee the planning and execution of webinars and seminars, including processes and content.
  6. Track, report, and analyze marketing activities, providing weekly updates on email, advertising, and social media performance.
  7. Review campaign impact through platform analytics and provide regular updates to the Business Development, Sales, and Customer Engagement teams.

Requirements
  1. Post Secondary education in Marketing or related fields.
  2. 5+ years of B2B marketing experience in an information services industry or related field.
  3. 2+ years of experience with reporting in Salesforce.
  4. Motivated self-starter, with a strong drive for continuous learning and growth.
  5. Proficient in Microsoft Office (Excel, Word, PowerPoint).
  6. Basic HTML/CSS knowledge.
  7. Experience working cross functionally across organizations.
  8. Experience collaborating with sales and business development considered a strong asset.

Why Work with Us
  1. Competitive pay and generous benefits (medical, dental, vision, wellness, RRSP/401K Matching)
  2. Expected salary: $85,000 - $100,000 CAD
  3. Flexible vacation policy
  4. Annual fitness reimbursement
  5. Strong sense of camaraderie, mutual respect, and shared goals among colleagues
  6. Support for community through charitable alliances
  7. Professional and career development opportunities
  8. Wellness resources and support from management

TechInsights is committed to meeting the needs of people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

As part of any recruitment process, TechInsights collects and processes personal data relating to job applicants. We are committed to being transparent about how we collect and use that data and to meeting our data protection obligations. Our Privacy policy can be referenced here: https://www.techinsights.com/privacy-policy


  • Demand Generation Marketing Manager

    2 months ago

    Ottawa, Ontario, Canada Recollective Full time

    Job Title: Demand Generation Marketing ManagerRecollective is seeking a highly skilled Demand Generation Marketing Manager to develop and execute strategies that drive lead generation and revenue growth for our company.Key Responsibilities:Develop and implement demand generation programs across multiple channels, including marketing automation, events, and...

  • Demand Generation Marketing Manager

    2 months ago

    Ottawa, Ontario, Canada Recollective Full time

    Job Title: Demand Generation Marketing ManagerRecollective is seeking a highly skilled Demand Generation Marketing Manager to develop and execute strategies that drive lead generation and revenue growth for our company.Key Responsibilities:Develop and implement demand generation programs across multiple channels, including marketing automation, events, and...

  • Demand Generation Marketing Manager

    1 month ago

    Ottawa, Ontario, Canada Recollective Full time

    Job Title: Demand Generation Marketing ManagerRecollective is seeking a highly skilled Demand Generation Marketing Manager to develop and execute strategies that drive lead generation and revenue growth for our company.Key Responsibilities:Develop and implement demand generation programs across multiple channels, including marketing automation, events, and...

  • Demand Generation Marketing Manager

    1 month ago

    Ottawa, Ontario, Canada Recollective Full time

    Job Title: Demand Generation Marketing ManagerRecollective is seeking a highly skilled Demand Generation Marketing Manager to develop and execute strategies that drive lead generation and revenue growth for our company.Key Responsibilities:Develop and implement demand generation programs across multiple channels, including marketing automation, events, and...

  • Marketing Manager

    3 weeks ago

    Ottawa, Ontario, Canada Recollective Full time

    Job Title: Marketing Manager - Demand GenerationRecollective is seeking a highly skilled Marketing Manager - Demand Generation to develop and implement strategies to generate leads and revenue for the company.This role will be responsible for the execution of marketing programs that capture and nurture marketing leads across multiple channels, including...

  • Demand Generation Marketing Manager

    1 month ago

    Ottawa, Ontario, Canada Recollective Full time

    Job Title: Demand Generation Marketing ManagerWe are seeking a highly skilled Demand Generation Marketing Manager to join our team at Recollective. As a key member of our marketing department, you will be responsible for developing and executing strategies to generate leads and revenue for our company.Key Responsibilities:Develop and implement marketing...

  • Demand Generation Marketing Manager

    1 month ago

    Ottawa, Ontario, Canada Recollective Full time

    Job Title: Demand Generation Marketing ManagerWe are seeking a highly skilled Demand Generation Marketing Manager to join our team at Recollective. As a key member of our marketing department, you will be responsible for developing and executing strategies to generate leads and revenue for our company.Key Responsibilities:Develop and implement marketing...

  • Demand Generation Marketing Manager

    1 month ago

    Ottawa, Ontario, Canada Recollective Full time

    Job Title: Demand Generation Marketing ManagerRecollective Inc. is a leading provider of online research software, recognized for its innovative approach to qualitative research and customer insight communities.We're seeking a Demand Generation Marketing Manager to develop and execute strategies that drive leads and revenue for our company.Key...

  • Demand Generation Marketing Manager

    1 month ago

    Ottawa, Ontario, Canada Recollective Full time

    Job Title: Demand Generation Marketing ManagerRecollective Inc. is a leading provider of online research software, recognized for its innovative approach to qualitative research and customer insight communities.We're seeking a Demand Generation Marketing Manager to develop and execute strategies that drive leads and revenue for our company.Key...

  • Demand Generation Marketing Manager

    2 months ago

    Ottawa, Ontario, Canada Recollective Full time

    Job Title: Demand Generation Marketing ManagerRecollective Inc. is a leading provider of online research software, recognized for its innovative approach to qualitative research and customer insight communities.We're seeking a skilled Demand Generation Marketing Manager to develop and execute strategies that drive leads and revenue for our company.Key...

  • Demand Generation Marketing Manager

    2 months ago

    Ottawa, Ontario, Canada Recollective Full time

    Job Title: Demand Generation Marketing ManagerRecollective Inc. is a leading provider of online research software, recognized for its innovative approach to qualitative research and customer insight communities.We're seeking a skilled Demand Generation Marketing Manager to develop and execute strategies that drive leads and revenue for our company.Key...

  • Demand Generation Marketing Manager

    2 months ago

    Ottawa, Ontario, Canada Recollective Full time

    Job Title: Demand Generation Marketing ManagerRecollective Inc. is a leading provider of online research software for conducting qualitative research studies and fostering strategic customer insight communities. As a fast-growing tech company located in Ottawa, Canada, we have ambitious goals and a dynamic work environment.We are seeking a Demand Generation...

  • Demand Generation Marketing Manager

    2 months ago

    Ottawa, Ontario, Canada Recollective Full time

    Job Title: Demand Generation Marketing ManagerRecollective Inc. is a leading provider of online research software for conducting qualitative research studies and fostering strategic customer insight communities. As a fast-growing tech company located in Ottawa, Canada, we have ambitious goals and a dynamic work environment.We are seeking a Demand Generation...

  • Demand Generation Marketing Manager

    4 weeks ago

    Ottawa, Ontario, Canada Recollective Full time

    Job Title: Demand Generation Marketing ManagerRecollective Inc. is a leading provider of online research software, recognized for its innovative approach to qualitative research and customer insight communities. As a fast-growing tech company in Ottawa, Canada, we're seeking a Demand Generation Marketing Manager to drive lead generation and revenue...

  • Demand Generation Marketing Manager

    4 weeks ago

    Ottawa, Ontario, Canada Recollective Full time

    Job Title: Demand Generation Marketing ManagerRecollective Inc. is a leading provider of online research software, recognized for its innovative approach to qualitative research and customer insight communities. As a fast-growing tech company in Ottawa, Canada, we're seeking a Demand Generation Marketing Manager to drive lead generation and revenue...

  • Demand Generation Marketing Manager

    2 months ago

    Ottawa, Ontario, Canada Recollective Full time

    Job Title: Demand Generation Marketing ManagerRecollective Inc. is a leading provider of online research software for conducting qualitative research studies and fostering strategic customer insight communities.We are seeking a Demand Generation Marketing Manager to develop and implement strategies to generate leads and revenue for the company.Key...

  • Demand Generation Marketing Manager

    1 month ago

    Ottawa, Ontario, Canada Recollective Full time

    Job Title: Demand Generation Marketing ManagerRecollective Inc. is a leading provider of online research software, recognized for its innovative approach to qualitative research studies and customer insight communities. As a fast-growing tech company in Ottawa, Canada, we're seeking a Demand Generation Marketing Manager to develop and implement strategies...

  • Demand Generation Marketing Manager

    2 months ago

    Ottawa, Ontario, Canada Recollective Full time

    Job Title: Demand Generation Marketing ManagerRecollective Inc. is a leading provider of online research software for conducting qualitative research studies and fostering strategic customer insight communities.We are seeking a Demand Generation Marketing Manager to develop and implement strategies to generate leads and revenue for the company.Key...

  • Demand Generation Marketing Manager

    1 month ago

    Ottawa, Ontario, Canada Recollective Full time

    Job Title: Demand Generation Marketing ManagerRecollective Inc. is a leading provider of online research software, recognized for its innovative approach to qualitative research studies and customer insight communities. As a fast-growing tech company in Ottawa, Canada, we're seeking a Demand Generation Marketing Manager to develop and implement strategies...

  • Demand Generation Marketing Manager

    3 weeks ago

    Ottawa, Ontario, Canada Recollective Full time

    Job Title: Demand Generation Marketing ManagerAbout the Role:We are seeking a highly skilled Demand Generation Marketing Manager to join our team at Recollective. As a key member of our marketing team, you will be responsible for developing and implementing strategies to generate leads and revenue for the company.Key Responsibilities:Develop and execute...