Canada Sales Territory Development Manager

2 days ago


Edmonton, Alberta, Canada Unilever Full time
About Our Company

We're a leading food service company that makes a real difference in people's lives. Our goal is to make sustainable living commonplace, and we believe that when our people work with purpose, we'll create a better business and a better world.

Job Requirements

We're looking for a Field Sales Specialist to join our team in Canada. As a Field Sales Specialist, you will be responsible for driving sustainable business growth via Operators, Chains and Trade Partner engagement. You are accountable for delivering business targets and executing a multi-touchpoint contact strategy online and face-to-face for generating demand for Food Solutions Products as you deliver a seamless customer experience.

Key Responsibilities
  1. Demand Creation: Operators and Local Chain Accounts
  • Engage with local chain account and operator customers, and be accountable for delivering business targets for the assigned territory including turnover, reach & penetration & digital, FPO (Fully Profiled Operators), Digital Engagement, Demos, Sampling etc.
  • Execute CBP (Customer Business Plans), Win & Retain funnel, Contact Matrix and execute Multi touchpoint contact strategy on and off-line.
  • Ability to convert business insights to solution selling to highlight Unilever's ability to be ahead of the food trends.
  • Gain insight and lead your customers to the right solution by preparing recommendations specific to their menu, kitchen operation and consumer.
  1. Demand Creation: Distributors/Trade Partners
  • Develop and execute Joint Business Planning (JBPs) with selected trade partners including trade term agreements, sell-out activities and DSRs & Trade team engagement & KPIs.
  • Engage trade customers to gain alignment for Secondary Sales Data (SSD) partnerships with proof of value addition.
  • Close collaboration with Food Solutions Trade & eComm team to implement promotions by ensuring adequate stock availability and customer-related activity to drive Sell-out.
  • Ensure timely submission & settlement of distributor trade claims.
  1. Digital & Data
  • Responsible for 100% engagement on automated warm leads & targeted leads driven via CRM.
  • Drive conversion of leads in territory.
  • Accountable for penetration strike rate target achievement based on automated accounts & SKU prioritization.
  • Drive digital buying behavior via ecommerce platforms (Webshop/trade partner Webshop/pure players).
  • Drive Social Media Engagement & attendance of UFS Webinars CRM Tool.
  • Data Enrichment – continuously enrich all operator data to ensure personalized content.
  • Implement Omni-channel (On and Offline) contact strategy for your territory.


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