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3 Days Left) Territory Development Manager, Canada
4 weeks ago
ABOUT UNILEVER
With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.
At Unilever, your career will be a unique journey, grounded in our collaborative and flexible working environment. Our organizational ambition centres around creating workplaces that foster equity, diversity, inclusion and belonging across all aspects of our business. We don't believe in the 'one size fits all' approach and instead we will equip you with the tools you need to shape your own future.
Unilever Food Solutions (UFS) is the foodservice division of Unilever and leads the dynamic Food Service market across its categories and has ambitious growth objectives, marketing a range of professional food and beverage products and services to operators in over 70 countries. We work closely with businesses of all sizes, from independent restaurants to hotels, chains, and contract caterers.
UFS is accelerating its digital transformation to fuel growth through data driven and technology enabled Go-to-Market (GtM) capabilities. The focus of UFS marketing and sales is to engage with chefs & customers through an integrated communication system via visits by sales representatives and digital touchpoints like the UFS.com website/webshop, segmented & personalized campaigns and UFS apps.
Job Purpose:
Our field sales team is the face-to-face contact with our customers, delivering innovations, incentives, and solutions. The TDM will cover The Atlantic Region on the east coast of Canada: Nova Scotia, Prince Edward Island, New Brunswick, Newfoundland and Labrador. This role offers a company vehicle as you will be managing a sales territory.
As a Field Sales Specialist, you will be responsible for driving sustainable business growth via Operators, Chains and Trade Partner engagement. You are accountable for delivering business targets and executing a multi touchpoint contact strategy online and face to face for generating demand for Food Solutions Products as you deliver a seamless customer experience.
What Will Your Main Responsibilities Be:
Demand Creation: Operators and Local Chain Accounts
- Engage with Local Chain Account and Operator Customers, and be accountable for delivering business targets for the assigned Territory including Turnover, Reach & Penetration & digital, FPO (Fully Profiled Operators), Digital Engagement, Demos, Sampling etc.
- Execute CBP (Customer Business Plans), Win & Retain funnel, Contact Matrix and execute Multi touchpoint contact strategy on and off-line.
- Ability to convert Business Insights to Solution Selling to highlight Unilever's ability to be ahead of the food trends.
- Gain insight and lead your customers to the right solution by preparing recommendations specific to their menu, kitchen operation and consumer.
Demand Creation: Distributors/Trade Partners
- Develop and execute Joint Business Planning (JBPs) with Selected Trade partners including Trade Term agreements, Sell out activities and DSRs & Trade team engagement & KPIs.
- Engage trade customers to gain alignment for Secondary Sales Data (SSD) partnerships with proof of value addition.
- Close collaboration with Food Solutions Trade & eComm team to implement promotions by ensuring adequate stock availability and customer related activity to drive Sell-out.
- Ensure timely submission & settlement of distributor trade claims.
Digital & Data
- Responsible for 100% engagement on automated warm leads & targeted leads driven via CRM.
- Drive conversion of leads in territory.
- Accountable for penetration strike rate target achievement based on automated Accounts & SKU prioritization.
- Drive digital buying behavior via ecommerce platforms (Webshop/trade Partner Webshop/pure players).
- Drive Social Media Engagement & attendance of UFS Webinars CRM Tool.
- Data Enrichment – continuously enrich all operator data to ensure personalized content.
- Implement Omni channel (On and Offline) contact strategy for your territory.
What You'll Need To Succeed
- 4 year College Degree or 2 years + Culinary Degree.
- 2+ years of experience in foodservice sales.
- Additional experience in the Culinary industry a plus
- Proven track record of developing strategic relationships with decision makers for both operator and distributor customers.
- Proficiency and drive to become a proficient user of our systems (Blacksmith/Forge, Salesforce.com, Power BI).
- Negotiation skills and strong business acumen.
- Passion for driving results with a strong interest in the food industry.
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