Director of Growth and Innovation

3 days ago

Montreal, Quebec, Canada Moozoom Full time
{"title": "Director of Growth and Innovation", "content": "About Moozoom

Moozoom is a rapidly growing EdTech company revolutionizing mental health and wellness for kids around the globe. We're a unique "Netflix meets Masterclass" SEL platform looking for talented and enthusiastic individuals who share our excitement for building a better world for children.

Job Description

We're seeking a Director of Growth and Innovation to lead our marketing and product growth teams in developing and executing strategies driving user acquisition, retention, and monetization. As a key member of our leadership team, you'll work cross-functionally to optimize marketing initiatives and acquisition funnels, oversee product growth experiments, and review performance data to boost revenue performance.

Responsibilities
  1. Develop and execute data-driven marketing strategies to drive user acquisition, retention, and monetization growth, emphasizing the critical role of iterative development and rapid testing cycles.
  2. Foster a culture of collaboration within and across teams to enhance the iterative process, ensuring that marketing, product, sales, and customer success teams work seamlessly to refine and optimize growth strategies.
  3. Oversee and optimize paid acquisition channels, such as social media advertising and SEM.
  4. Optimize marketing funnels and user conversion rates through A/B testing and experimentation.
  5. Manage lifecycle marketing to effectively engage customers at every stage of their journey and continuously deliver value.
  6. Supervise the design and implementation of product experiments to enhance growth.
  7. Utilize marketing analytics tools to track and report on performance metrics, ensuring learnings and insights are shared and understood across teams to enhance collaborative efforts.
  8. Analyze marketing data to identify trends, insights, and opportunities for optimization.
  9. Stay up-to-date with industry trends and best practices in growth marketing.
Requirements
  • ~5+ years of experience in growth or revenue performance roles.
  • ~ Proven track record of driving user acquisition, retention, and monetization at scale.
  • ~ Experience managing and optimizing performance marketing campaigns.
  • ~ Strong analytical skills, attention to detail, and ability to utilize data to drive decision-making.
  • ~ Experience with statistical testing and experimentation, including proficiency in various testing methods and a solid understanding of the underlying mathematical concepts.
  • ~ Proficiency in marketing analytics tools, such as Google Analytics and product analytics tools, such as Amplitude or equivalent.
  • ~ Excellent communication and collaboration skills, including the ability to concisely communicate complex visions and report on growth performance to management.
  • ~ Bachelor's degree in marketing, business, or related field.
  • ~ Bilingual (English, French).
What We Offer
  • Full-time remote position.
  • Flexible work hours.
  • Collaborative work environment.
  • Competitive compensation.
  • Health benefits.
  • Eligibility to the company Option Pool.
  • 4 weeks' vacation.
  • Supported to do one of the most impactful work of your life.
Our Hiring Process
  • Short video and CV: Send your CV, as well as a short video describing who you are and why you should be the person we are looking for.
  • Initial Interview: If selected, this is where you and us get to know each other better.
  • Mini project: Moving forward at this stage of the hiring process, we will distribute a mini project that will allow you to show how good you are.
  • Final interview: We're getting there. You made it so far and it's now the moment where you get to meet other people of the team.
  • Offer: We send you an offer tailored to convince you to join our team.
  • Take off: This is the day you start changing the world with us.
", "lang_code": "en-US"}

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