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Product Growth Director

2 months ago

Montreal, Quebec, Canada moozoom Full time
Product Growth Director Opportunity at moozoom

We are seeking a highly skilled Product Growth Director to join our team at moozoom, a rapidly growing EdTech company revolutionizing mental health and wellness for kids worldwide.

As a Product Growth Director, you will lead the marketing and product growth teams to develop and execute strategies driving user acquisition, retention, and monetization. You will work cross-functionally to optimize marketing initiatives and acquisition funnels, oversee product growth experiments, and review performance data to boost revenue performance.

Key Responsibilities:
  • Develop and Execute Data-Driven Marketing Strategies: Drive user acquisition, retention, and monetization growth through iterative development and rapid testing cycles.
  • Foster Collaboration and Innovation: Enhance the iterative process by fostering a culture of collaboration within and across teams, ensuring seamless work between marketing, product, sales, and customer success teams.
  • Optimize Paid Acquisition Channels: Oversee and optimize paid acquisition channels, such as social media advertising and SEM, to maximize ROI.
  • Experiment and Analyze: Optimize marketing funnels and user conversion rates through A/B testing and experimentation, and utilize marketing analytics tools to track and report on performance metrics.
  • Manage Lifecycle Marketing: Effectively engage customers at every stage of their journey and continuously deliver value through lifecycle marketing.
  • Supervise Product Experiments: Design and implement product experiments to enhance growth and revenue performance.
  • Stay Up-to-Date with Industry Trends: Stay current with industry trends and best practices in growth marketing to ensure continuous improvement.
Requirements:
  • 5+ years of experience in growth or revenue performance roles.
  • Proven track record of driving user acquisition, retention, and monetization at scale.
  • Experience managing and optimizing performance marketing campaigns.
  • Strong analytical skills, attention to detail, and ability to utilize data to drive decision-making.
  • Experience with statistical testing and experimentation, including proficiency in various testing methods and a solid understanding of the underlying mathematical concepts.
  • Proficiency in marketing analytics tools, such as Google Analytics and product analytics tools, such as Amplitude or equivalent.
  • Excellent communication and collaboration skills, including the ability to concisely communicate complex visions and report on growth performance to management.
  • Bachelor's degree in marketing, business, or related field.
  • Bilingual (English, French)
Benefits:
  • Full-time remote position
  • Flexible work hours
  • Collaborative work environment
  • Competitive compensation
  • Health benefits
  • Eligibility to the company Option Pool
  • 4 weeks' vacation