Director of Growth and Innovation

6 days ago

Montreal, Quebec, Canada Moozoom Full time

About Moozoom

Moozoom is a rapidly growing EdTech company that's revolutionizing mental health and wellness for kids around the globe. We're a unique platform that combines the best of Netflix and Masterclass to provide a cutting-edge SEL (Social-Emotional Learning) experience.

About the Role

We're seeking a talented and enthusiastic Director of Growth to lead our marketing and product growth teams. As a key member of our leadership team, you'll be responsible for developing and executing strategies that drive user acquisition, retention, and monetization. You'll work closely with cross-functional teams to optimize marketing initiatives, oversee product growth experiments, and review performance data to boost revenue performance.

Key Responsibilities

  • Develop and execute data-driven marketing strategies to drive user acquisition, retention, and monetization growth, emphasizing the critical role of iterative development and rapid testing cycles.
  • Foster a culture of collaboration within and across teams to enhance the iterative process, ensuring that marketing, product, sales, and customer success teams work seamlessly to refine and optimize growth strategies.
  • Oversee and optimize paid acquisition channels, such as social media advertising and SEM.
  • Optimize marketing funnels and user conversion rates through A/B testing and experimentation.
  • Manage lifecycle marketing to effectively engage customers at every stage of their journey and continuously deliver value.
  • Supervise the design and implementation of product experiments to enhance growth.
  • Utilize marketing analytics tools to track and report on performance metrics, ensuring learnings and insights are shared and understood across teams to enhance collaborative efforts.
  • Analyze marketing data to identify trends, insights, and opportunities for optimization.
  • Stay up-to-date with industry trends and best practices in growth marketing.

Requirements

  • ~5+ years of experience in growth or revenue performance roles.
  • ~ Proven track record of driving user acquisition, retention, and monetization at scale.
  • ~ Experience managing and optimizing performance marketing campaigns.
  • ~ Strong analytical skills, attention to detail and ability to utilize data to drive decision-making.
  • ~ Experience with statistical testing and experimentation, including proficiency in various testing methods and a solid understanding of the underlying mathematical concepts.
  • ~ Proficiency in marketing analytics tools, such as Google Analytics and product analytics tools, such as Amplitude or equivalent.
  • ~ Excellent communication and collaboration skills, including the ability to concisely communicate complex visions and report on growth performance to management.
  • ~ Bachelor's degree in marketing, business, or related field.
  • ~ Bilingual (English, French)

What We Offer

  • Full-time remote position
  • Flexible work hours
  • Collaborative work environment
  • Competitive compensation
  • Health benefits
  • Eligibility to the company Option Pool
  • 4 weeks' vacation

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