Regional Director of Sales, Event Sales
6 days ago
About Auberge du Pommier
Auberge du Pommier is a leading hospitality company that offers a unique blend of sales and management expertise. As a Regional Sales Director, you will be responsible for driving sales growth and managing a team of sales professionals across Canada. Your primary focus will be on developing and executing a sales strategy that meets or exceeds annual sales targets.
Key Responsibilities:
- Lead and manage a team of sales professionals to achieve individual and team sales objectives.
- Develop and implement an aggressive sales strategy to drive revenue growth and meet annual sales targets.
- Collaborate with HR and other stakeholders to support recruitment and training initiatives for assigned business units.
- Responsible for outbound sales on targeted markets for the portfolio each year, as instructed by the National Director.
- Actively develop business for the portfolio and has proven success in extending sales of existing clients to properties across Canada.
- Ensure liaison between sales professionals and operational services.
- Perform forecasting and planning using company tools and methodologies. May support portfolio forecasts in the absence of the National Director.
- Monitor customer reactions in the establishment to find ways to exceed expectations and handle customer complaints to ensure 100% customer satisfaction.
- Seek out new business opportunities for the unit and department by focusing on prospects and cold calls.
- May communicate the unit's vision to the team, rallying the efforts of all members and achieving results.
- Is fanatical about continuous improvement and is creative and proactive in tackling challenges within their unit.
- May establish all facets of our company from the ground up, including marketing, systems, hiring, training, and business development with minimal assistance.
- May lead national sales team meetings in the absence of the Director.
- Contribute to director meetings by bringing new ideas and leading aspects for the team.
- Responsible for establishing and maintaining minimum expenses and rental rates for portfolio establishments.
- Manages menu development for all portfolio establishments and actively collaborates with operational services, commercial operations, and marketing to ensure menus drive sales.
- Actively plan the annual promotional calendar for establishments, working with marketing and the National Director to implement it.
Requirements:
- Three to five years of experience in event sales, with proven ability to develop sales and lead a team of event professionals.
- Bilingual; advanced written and spoken English
- Ability to lead and motivate a team while consistently exceeding sales targets.
- Ability to train sales professionals to maximize revenue.
- Ability to work with minimal direct supervision.
- Good financial acumen.
- Degree from a college or university, preferably in a hospitality-related program.
- Knowledge of menu development and planning.
- Ability to meet deadlines efficiently and effectively.
- Has a significant client database and can use relationships to develop O&B activity.
- Ability to demonstrate creativity and critical thinking in daily decision-making.
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