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Regional Director, Event Sales and Marketing

2 months ago

Montreal, Quebec, Canada Oliver & Bonacini Full time
Job Description

Primary Duties and Responsibilities:

  • Support, coach, and lead a team of Event Specialists to ensure individual and team goals are met, driving sales growth and customer satisfaction.
  • Develop and execute an aggressive sales strategy for existing clients and annual sales goals through strategic planning, leveraging industry trends and market analysis.
  • Collaborate with HR and other team members to support all hiring and training for assigned business units, ensuring a skilled and motivated workforce.
  • Drive outbound sales within targeted markets for the portfolio each year, as assigned by the National Director, with a focus on expanding sales reach and revenue growth.
  • Actively engage in business development for the portfolio, utilizing a proven track record of extending sales reach to properties across Canada, and identifying new business opportunities.
  • Serve as a liaison between event specialists and operating departments, ensuring seamless communication and collaboration.
  • Execute forecasting and planning using the company's tools and methodologies, providing support for portfolio forecasting in the absence of the National Director.
  • Monitor guest reactions while in house to find opportunities to exceed expectations and handle any guest complaints, ensuring 100% guest satisfaction.
  • Seek new business opportunities for the unit & department, focusing on prospects & cold calling, and developing strategic relationships with key stakeholders.
  • Effectively communicate the vision of the business unit to the team, rallying efforts of all members and achieving results, and driving a culture of continuous improvement.
  • Develop and implement all facets of the business from the ground up, including marketing, systems, hiring & training, and business development, with minimal support.
  • Run national team sales meetings in absence of the director, and contribute to manager meetings by bringing new ideas and leading aspects for the team.
  • Responsible for setting and maintaining Minimum Spends and Rental Rates for properties under portfolio, and managing menu development for all properties in portfolio, working with Operations, Business Ops and Marketing to ensure menus are increase sales.
  • Actively plan annual promotional calendar for properties, working with marketing and national director to implement.
Qualifications

The Ideal Candidate:

  • Brings three to five years of event sales experience, with a proven ability to grow sales and lead a team of event planning professionals.
  • Has advanced written and spoken French language skills.
  • Ability to lead and motivate a team while continually exceed sales goals, and coach on selling to maximize revenue.
  • Ability to work without direct supervision, and exhibits sound financial acumen.
  • College or University graduate preferably in a hospitality related program, with knowledge of menu development, menu/event planning.
  • Able to effectively and efficiently meet deadlines, and has a large client database and can utilize relationships to expand the O&B business.
  • Ability to think creatively & critically in making daily business decisions.