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Director of Digital Experience

2 months ago

Ottawa, Ontario, Canada Tree Trust Full time
Job Description

**About the Role**

We are seeking a highly skilled and experienced Director of Digital Experience to join our team at Tree Trust. As a key member of our organization, you will be responsible for developing and executing a comprehensive digital strategy that drives business growth and enhances the overall user experience.

Key Responsibilities

  • Develop and implement a digital strategy that aligns with the company's overall business objectives.
  • Lead and manage a high-performing team responsible for building and maintaining a world-class digital experience.
  • Establish and deliver regular reporting analyses on digital performance and business impact.
  • Audit and optimize the entire user journey on our website to improve conversion rates, drive understanding and intent, and enhance user experience.
  • Implement a rigorous experimentation roadmap to drive continuous improvement to key funnel metrics based on data and user research.
  • Manage the website tech stack and admin capabilities with engineering to support content creators and site reliability.
  • Partner cross-functionally with design, product, engineering, sales, support, data, and marketing teams to bring the digital strategy to fruition.

Requirements

  • 12+ years of experience in growth product management or growth marketing roles driving website strategy, product growth, and/or organic customer acquisition.
  • Proven success in SaaS organizations driving web strategy, conversion rate optimization, product growth tactics, and SEO at scale.
  • A performance data-driven mentality and a track record of driving meaningful improvements across key metrics like site conversion rates, traffic, engagement, sign-ups, leads, and revenue.
  • Experience with product experimentation, A/B testing, and driving user and data-driven roadmap decisions.
  • Fluency in CMS platforms, UI and design, analytics and monitoring tools (e.g. Amplitude, Google Analytics, Tableau, Wordpress, Figma).

What We Offer

  • A dynamic and inclusive work environment that values diversity and employee feedback.
  • A comprehensive benefits package that includes health insurance, retirement plans, and paid time off.
  • Opportunities for professional growth and development through training and education programs.
  • A collaborative and supportive team environment that encourages open communication and innovation.