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Digital Marketing Director

1 month ago

Ottawa, Ontario, Canada Canadian Blood Services Full time

About the Role

Canadian Blood Services is seeking a highly skilled Digital Marketing Director to join our Integrated Marketing team in the Donor Engagement and Corporate Reputation division.

The successful candidate will be responsible for developing and implementing a comprehensive digital marketing strategy to drive engagement, conversion, and retention. This will involve leading a team of subject matter experts to deliver highly optimized digital experience strategies and programs, leveraging our first-party data to drive growth and leveraging our segmentation and audience insights to ensure our messaging and channels are relevant and effective.

The ideal candidate will have a strong background in digital marketing, with a proven track record of delivering exceptional and measurable performance results. They will be a strategic thinker, highly collaborative, and have a strong sense of business acumen. They will also have experience defining and implementing a robust MarTech strategy to ensure we have the right technology and digital performance ecosystem at our disposal.

Key Responsibilities

  • Develop and implement a comprehensive digital marketing strategy to drive engagement, conversion, and retention.
  • Lead a team of subject matter experts to deliver highly optimized digital experience strategies and programs.
  • Leverage our first-party data to drive growth and leverage our segmentation and audience insights to ensure our messaging and channels are relevant and effective.
  • Define and implement a robust MarTech strategy to ensure we have the right technology and digital performance ecosystem at our disposal.
  • Monitor industry trends and the competitive landscape, providing thought leadership and direction to continually improve knowledge and skills, communicate new ideas and trends, and ensure digital marketing programs are best-in-class and industry leading.

Requirements

  • Completion of a university degree in marketing, digital or other applicable areas of expertise, or equivalent work experience.
  • 8-10 years of progressive digital marketing experience.
  • A minimum of 5 years in a digital marketing team leadership role.
  • Strategic thinker, highly collaborative, visionary and have a strong sense of business acumen.
  • Experience defining and implementing a robust MarTech strategy to ensure we have the right technology and digital performance ecosystem at our disposal.

What We Offer

  • 4 weeks' vacation.
  • Annual performance award up to 10%.
  • Comprehensive group health, dental and vision benefits for you and your family.
  • Defined benefit pension plan.
  • Employee discounts, wellness program, professional resources.

What You Can Expect

  • This role will work in a hybrid environment with requirements to be onsite at Canadian Blood Services location 40% of the time/2 days of the week.
  • You may be required to travel nationally on a quarterly basis, and as required.