Digital Experience Director

4 weeks ago

Ottawa, Ontario, Canada Tree Trust Full time
Lead Web Strategy and Growth

SurveyMonkey is a global leader in online surveys and forms that empowers people with the insights they need to make decisions with speed and confidence. Our fast, intuitive feedback management platform connects millions of users worldwide with real-time AI-powered insights that drive meaningful decisions. Our vision is to raise the bar for human experiences by amplifying individual voices.

We're seeking a seasoned Director, Web Strategy and Growth to own the strategy for SurveyMonkey.com. This role requires a customer and data-obsessed leader with a blend of strategic thinking, technical fluency, and creative storytelling. The ideal candidate has deep expertise in website strategy, conversion rate optimization, SEO / growth tactics, web technologies, and a track record of developing strategies that attract, convert, and retain site visitors.

Key Responsibilities
  • Lead and develop a high-performing team responsible for building a world-class global digital experience on SurveyMonkey.com
  • Establish, own, and deliver weekly, monthly and quarterly reporting analyses on web performance and business impact
  • Develop and articulate a clear strategy and roadmap for SurveyMonkey.com that supports SurveyMonkey's growth and customer experience goals
  • Implement web strategies to drive traffic to SurveyMonkey.com and improve user experience
  • Audit the entire user journey on our website, identifying opportunities to improve conversion, drive understanding and intent, and improve user experience
  • Implement a rigorous experimentation roadmap from landing pages to CTAs to form optimization, driving continuous improvement to key funnel metrics based in data and user research
  • Manage the website tech stack and admin capabilities with engineering to support content creators and site reliability
  • Partner cross-functionally across design/creative, product, engineering, sales, support, data, and marketing to bring your strategy to fruition, optimizing the process for speed while not sacrificing quality
Requirements
  • 12+ years in growth product management or growth marketing roles driving website strategy, product growth, and/or organic customer acquisition, including 5-8 leading product teams across global locations
  • Prior success in SaaS organizations driving web strategy, conversion rate optimization, product growth tactics, and SEO (at scale) at consumer and B2B companies
  • A performance data-driven mentality and a track record of driving meaningful improvements across key metrics like site conversion rates, traffic, engagement, sign-ups, leads and revenue
  • Experience with product experimentation, A/B testing, and driving user and data-driven roadmap decisions. Fluency in CMS platforms, UI and design, analytics and monitoring tools (e.g. Amplitude, Google Analytics, Tableau, Wordpress, Figma)
  • Experience working with global, cross-functional teams to ensure the success of the defined strategy

We're an equal opportunity employer and welcome applications from diverse candidates. Accommodations are available for applicants with disabilities.

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