Digital Marketing Director

3 weeks ago

Ottawa, Ontario, Canada Canadian Blood Services Full time
About the Role

Canadian Blood Services is seeking a highly skilled and experienced Associate Director, Digital Marketing to join our Integrated Marketing team in the Donor Engagement and Corporate Reputation division.

Key Responsibilities
  • Develop and implement a comprehensive digital marketing strategy to drive conversion and retention.
  • Lead a team of subject matter experts to deliver highly optimized digital experience strategies and programs.
  • Partner with internal teams to build a healthy pipeline of digital transformation.
  • Contribute to insights by managing, analyzing, and reporting on target segment penetration, lead flow, campaign flow, lead attribution, and marketing funnel management.
  • Build and lead an integrated team of subject matter experts that spans omni-channel digital engagement.
  • Monitor industry trends and the competitive landscape to provide thought leadership and direction.
  • Utilize first-party data to drive growth and leverage segmentation and audience insights to ensure messaging and channels are relevant and effective.
Requirements
  • Completion of a university degree in marketing, digital, or other applicable areas of expertise, or equivalent work experience.
  • 8-10 years of progressive digital marketing experience.
  • A minimum of 5 years in a digital marketing team leadership role.
  • Strategic thinker, highly collaborative, visionary, and strong business acumen.
  • Experience defining and implementing a robust MarTech strategy.
  • Demonstrated experience in advancing digital maturity for organizations similar to Canadian Blood Services.
  • Strategic experience in developing, growing, and managing owned digital channels.
  • Proven track record of delivering exceptional and measurable performance results through digital marketing efforts.
What We Offer
  • 4 weeks' vacation.
  • Annual performance award up to 10%.
  • Comprehensive group health, dental, and vision benefits for you and your family.
  • Defined benefit pension plan.
  • Employee discounts, wellness program, professional resources.
Work Environment

This role will work in a hybrid environment with requirements to be onsite at Canadian Blood Services location 40% of the time/2 days of the week.

You may be required to travel nationally on a quarterly basis, and as required.

Diversity and Inclusion

Diversity and inclusion play a vital role in ensuring health equity for patients across Canada. We are committed to reflecting Canada's population in our organization and fostering an environment where all employees can be their authentic selves, with equal opportunities to succeed and contribute.

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