Digital Marketing Director

3 weeks ago

Ottawa, Ontario, Canada Canadian Blood Services Full time
About the Role

Canadian Blood Services is seeking a highly skilled Associate Director, Digital Marketing to join our Integrated Marketing team in the Donor Engagement and Corporate Reputation division.

Key Responsibilities
  • Develop and implement a comprehensive digital marketing strategy to drive conversion and retention.
  • Lead a team of subject matter experts to deliver highly optimized digital experience strategies and programs.
  • Partner with internal teams to build a healthy pipeline of digital transformation.
  • Contribute to insights by managing, analyzing, and reporting on target segment penetration, lead flow, campaign flow, lead attribution, and marketing funnel management.
  • Build and lead an integrated team of subject matter experts to drive growth through conversion and retention.
  • Monitor industry trends and the competitive landscape to provide thought leadership and direction.
  • Utilize first-party data to drive growth and leverage segmentation and audience insights to ensure messaging and channels are relevant and effective.
Requirements
  • Completion of a university degree in marketing, digital, or other applicable areas of expertise, or equivalent work experience.
  • 8-10 years of progressive digital marketing experience.
  • A minimum of 5 years in a digital marketing team leadership role.
  • Strategic thinker, highly collaborative, visionary, and strong business acumen.
  • Experience defining and implementing a robust MarTech strategy.
  • Demonstrated experience in advancing digital maturity for organizations similar to Canadian Blood Services.
  • Strategic experience in developing, growing, and managing owned digital channels.
  • Proven track record of delivering exceptional and measurable performance results through digital marketing efforts.
What We Offer
  • 4 weeks' vacation.
  • Annual performance award up to 10%.
  • Comprehensive group health, dental, and vision benefits for you and your family.
  • Defined benefit pension plan.
  • Employee discounts, wellness program, professional resources.
Work Environment

This role will work in a hybrid environment with requirements to be onsite at Canadian Blood Services location 40% of the time/2 days of the week.

You may be required to travel nationally on a quarterly basis, and as required.

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