Public Relations Manager

4 weeks ago


Markham, Ontario, Canada Hyundai Full time

About the Role

We are seeking a highly skilled Public Relations Manager to join our team at Hyundai Canada. As a key member of our corporate communications team, you will be responsible for enhancing and protecting the public image of Hyundai Auto Canada Corp, both internally and externally.

Key Responsibilities

  • Manage corporate PR outreach functions and projects through a dedicated team of direct reports and agency resources.
  • Devise and execute new corporate public relations plans showcasing Hyundai Auto Canada Corp, its executives, and employees.
  • Crisis management communications lead in partnership with Legal.
  • Develop a modern and progressive external and internal communications strategy for Hyundai Auto Canada Corp, reflecting new communications channels, trends, and measurement methodologies.
  • Manage the team and workflow with the objective of proactively generating stories that solicit coverage about the company, executive team, and employees.
  • Develop a corporate communications calendar with clear objectives and implement management of resources to deliver required tactics and workflow in a timely manner.
  • Lead regular development of newsletters/communications for employees and dealer network.
  • Determine prioritization of contacts and measurability criteria for key contacts and channels.
  • Represent the brand as chief spokesperson for crisis situations and develop key messaging in partnership with Legal and circulate company-wide for alignment.
  • Advise, coach, and direct company spokespeople, maximizing message opportunities.
  • Work in partnership with Brand and Product PR team on budget and resource utilization, circulation of coverage, and content for the Company's media website.
  • Represent the Company on specific industry PR committees as required.

Requirements

  • 8-10 years of relevant experience in the same or similar positions.
  • Completion of an undergraduate degree, or an equivalent combination of experience and education.
  • Exemplary oral and written communications skills.
  • Knowledge of Canadian and global media and trends.
  • Knowledge of Public Relations best practices.
  • Excellent project management skills/logistics.
  • Enthusiasm for and knowledge of the automotive sector.
  • Knowledge of and experienced in crisis communications management and best practice.
  • Demonstrable track record of generating positive, measurable, and opinion-changing initiatives.
  • Budget and performance management best practices.
  • Team management experience.
  • Bilingual in French (preferred).

About Hyundai Canada

Hyundai Canada is a dynamic and fast-paced environment where each day unfolds with fresh opportunities and exciting challenges. Our award-winning culture thrives on innovation, the exchange of new ideas, and a relentless pursuit of pushing boundaries.

What We Offer

  • Award-Winning Work Culture.
  • Health Benefits Start Day One.
  • Vehicle Leasing Program.
  • Flexible start times and Hybrid working environment.
  • RRSP Matching.
  • Maternity and Parental Leave Top-Up.
  • Career Development and Mentoring Program.
  • Tuition Reimbursement Support.


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