Public Relations Manager
4 weeks ago
About the Role
We are seeking a highly skilled Public Relations Manager to join our team at Hyundai Canada. As a key member of our corporate communications team, you will be responsible for enhancing and protecting the public image of Hyundai Auto Canada Corp, both internally and externally.
Key Responsibilities
- Manage corporate PR outreach functions and projects through a dedicated team of direct reports and agency resources.
- Devise and execute new corporate public relations plans showcasing Hyundai Auto Canada Corp, its executives, and employees.
- Crisis management communications lead in partnership with Legal.
- Develop a modern and progressive external and internal communications strategy for Hyundai Auto Canada Corp, reflecting new communications channels, trends, and measurement methodologies.
- Manage the team and workflow with the objective of proactively generating stories that solicit coverage about the company, executive team, and employees.
- Develop a corporate communications calendar with clear objectives and implement management of resources to deliver required tactics and workflow in a timely manner.
- Lead regular development of newsletters/communications for employees and dealer network.
- Determine prioritization of contacts and measurability criteria for key contacts and channels.
- Represent the brand as chief spokesperson for crisis situations and develop key messaging in partnership with Legal and circulate company-wide for alignment.
- Advise, coach, and direct company spokespeople, maximizing message opportunities.
- Work in partnership with Brand and Product PR team on budget and resource utilization, circulation of coverage, and content for the Company's media website.
- Represent the Company on specific industry PR committees as required.
Requirements
- 8-10 years of relevant experience in the same or similar positions.
- Completion of an undergraduate degree, or an equivalent combination of experience and education.
- Exemplary oral and written communications skills.
- Knowledge of Canadian and global media and trends.
- Knowledge of Public Relations best practices.
- Excellent project management skills/logistics.
- Enthusiasm for and knowledge of the automotive sector.
- Knowledge of and experienced in crisis communications management and best practice.
- Demonstrable track record of generating positive, measurable, and opinion-changing initiatives.
- Budget and performance management best practices.
- Team management experience.
- Bilingual in French (preferred).
About Hyundai Canada
Hyundai Canada is a dynamic and fast-paced environment where each day unfolds with fresh opportunities and exciting challenges. Our award-winning culture thrives on innovation, the exchange of new ideas, and a relentless pursuit of pushing boundaries.
What We Offer
- Award-Winning Work Culture.
- Health Benefits Start Day One.
- Vehicle Leasing Program.
- Flexible start times and Hybrid working environment.
- RRSP Matching.
- Maternity and Parental Leave Top-Up.
- Career Development and Mentoring Program.
- Tuition Reimbursement Support.
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