Marketing Brand Ambassador

2 days ago


Mississauga, Ontario, Canada Maple Leaf Foods Inc. Full time
Job Description:

This role offers a unique opportunity to celebrate and elevate the rich cultural heritage of South Asian traditions while driving the growth of an authentic Halal brand.

About Us:

We are a carbon neutral food company on a purposeful journey to Raise the Good in Food through better nutrition, safer food and workplaces, more humane animal care, and environmental sustainability efforts that protect our planet.

Key Responsibilities:
  • Proudly act as brand steward for brands, ensuring all articulations (360 communication, media, products, packaging) always remain true to clearly defined brand manifesto, principles, and standards.
  • Lead our Community Outreach Program, fostering meaningful connections with new Canadians and introducing them to our Halal and South Asian brand.
  • Work with various leading agency teams to develop breakthrough consumer communications and media plans from ideation to launch, while collaborating with all key internal and external stakeholders to achieve alignment.
  • Lead, develop and manage digital and social content creation & approvals for your brands online channels, along with scheduling and analytics.
  • Co-creation of shopper marketing programs (both national and ASPs) to ensure your brand is executed with excellence, balancing brand authenticity and ability to plug-in to customer strategies.
Requirements:
  • The ideal candidate brings a deep understanding of the diverse cultural, culinary, and community traditions connected to halal products and South Asian cuisine.
  • 2+ years in Brand Marketing role, or related agency experience in marketing and/or shopper marketing
  • A passion for brands, communication, strategy, consumer insights and storytelling.
  • Post-secondary education
  • Proven creativity coupled with sound business judgement and an entrepreneurial spirit
  • Outstanding communication (written & oral)
  • Proven ability to build productive internal and external relationships
  • Exceptional project management skills and highly detailed oriented
Benefits:
  • Being part of a high-performance, people-focused company that has an inspiring and unique vision to become the most sustainable protein company on earth, and a deep commitment to sustainable protein across North America.
  • An inclusive company culture and a work environment that keeps our people safe, rewards excellence, and empowers everyone to learn and contribute their best.
  • A competitive salary of $80,000 - $100,000 per year, depending on experience, plus benefits and opportunities for career growth.
  • Comprehensive tuition reimbursement program that supports continuous learning and development of our team members through investment in eligible degrees, diplomas, professional certification, or trades programs.


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