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CRM Deployment Specialist

2 months ago

Toronto, Ontario, Canada McDonald's Full time
Job Title: CRM Deployment Specialist

McDonald's is seeking a highly skilled CRM Deployment Specialist to join our Global Technology team. As a key member of our team, you will be responsible for deploying all campaigns within the Digital CRM Program.

About the Role

In this role, you will contribute to a fast-paced and high-priority team to support innovative and business-as-usual projects/programs involving segmentation, offers, loyalty campaigns, and other CRM strategies and tactics. You will partner with key cross-functional team members from Marketing, Insights, Technology, and agencies teams to ensure we have the right campaigns deployed at the right time and to the right Guests.

Key Responsibilities
  • Implement Marketing campaigns in the different tools handled by the Restaurant Technology Operation team (CRM tools and RFM)
  • Schedule and deploy Advanced Segmentation, Offers, bonus campaigns, lifecycle journeys, and other Digital campaigns using McDonald's back-end campaign management platforms & tools to support the Digital CRM, Offers, and Loyalty program.
  • Schedule and update the Canada McDonald's website with new product releases to stay compliant with Canadian nutritional regulations.
  • In the RFM tool, able to implement marketing campaigns (Small & easy level).
  • Handle business-as-usual activities and administrative tasks for the CRM Ops and RFM activities (example but not limited to: Answering mailboxes with questions and escalations from the field, assuring we comply to the CASL legislation, creation of images, requesting legal or translation input and approval, processing files..)
  • Intake briefs from the Digital Program or Marketing team to execute on all offers, bonus campaigns, and RFM programming (Small & easy level).
  • Learn new functionality and evolve operational procedures based on upgrades to platform.
  • Create training materials, Q&A, and guides for programs and projects.
Requirements
  • 3-5 years of experience working with content management systems (CMS), segmentation & CRM software
  • Experience working in high-paced Retail & Quick-Serve Restaurant industry considered an asset
  • Post-secondary education with a focus on Digital, Business, Marketing, and/or a similar field.
  • Technical skills:
    • Experience working in an agile environment with different web-based PM tools (ex. Basecamp, JIRA, Confluence, Asana, Wrike, etc.)
    • Demonstrated Microsoft Office experience, especially Excel (ie: Macros, Vlookups, pivot tables, etc).
    • Experience working in CRM software (ex. Adobe Campaign Standard, AEM, Braze) at an intermediate level.
  • Collaborative and communication skills: excellent written, oral, interpersonal, and presentation skills and the ability to effectively interface with management, staff, and external partners. Bilingualism (French) an asset.
  • Innovative problem-solving skills: critical thinker and ability to escalate when assistance is needed in a timely manner.
  • Project management experience: detail-oriented and organized with the ability to work independently and within the context of a team.
  • Flexibility: availability to execute on project timelines outside regular business hours will be required.
About McDonald's

McDonald's Canada and Owner/Operators are committed to a diverse and inclusive workplace for all. Our workplaces have a long-standing policy of providing fair, equitable, and accessible opportunities for all employees and prospective employees. Accommodations during the application process are available upon request.