CRM Deployment Specialist

1 month ago

Old Toronto, Ontario, Canada McDonald's Corporation Full time
Job Title: CRM Deployment Specialist

McDonald's Corporation is seeking a highly skilled CRM Deployment Specialist to join our team. As a key member of our Global Technology function, you will be responsible for deploying all campaigns within the Digital CRM Program.

Key Responsibilities:
  • Implement marketing campaigns in various tools handled by the Restaurant Technology Operation team.
  • Schedule and deploy advanced segmentation, offers, bonus campaigns, lifecycle journeys, and other digital campaigns using McDonald's back-end campaign management platforms and tools.
  • Update the Canada McDonald's website with new product releases to ensure compliance with Canadian nutritional regulations.
  • Implement marketing campaigns in the RFM tool, including small and easy-level activities.
  • Handle business-as-usual activities and administrative tasks for CRM Ops and RFM activities.
  • Intake briefs from the Digital Program or Marketing team to execute on all offers, bonus campaigns, and RFM programming.
  • Learn new functionality and evolve operational procedures based on upgrades to the platform.
  • Create training materials, Q&A, and guides for programs and projects.
Requirements:
  • 3-5 years of experience working with content management systems (CMS), segmentation, and CRM software.
  • Experience working in high-paced Retail & Quick-Serve Restaurant industry considered an asset.
  • Post-secondary education with a focus on Digital, Business, Marketing, and/or a similar field.
  • Technical skills, including experience working in an agile environment with different web-based PM tools and demonstrated Microsoft Office experience.
  • Experience working in CRM software at an intermediate level.
  • Collaborative and communication skills, including excellent written, oral, interpersonal, and presentation skills.
  • Innovative problem-solving skills, including critical thinking and the ability to escalate when assistance is needed.
  • Project management experience, including detail-oriented and organized skills.
  • Flexibility to execute on project timelines outside regular business hours.
About McDonald's Corporation:

McDonald's Corporation is a diverse and inclusive workplace that provides fair, equitable, and accessible opportunities for all employees and prospective employees. We are committed to a culture of excellence and innovation, and we are seeking talented individuals who share our values and passion for delivering exceptional customer experiences.

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