CRM Deployment Specialist

2 months ago

Toronto, Ontario, Canada McDonald's Corporation Full time
About the Role

We are seeking a highly skilled CRM Deployment Specialist to join our team at McDonald's Corporation. As a key member of our Global Technology function, you will be responsible for deploying all campaigns within the Digital CRM Program.

Key Responsibilities
  1. Implement marketing campaigns in various tools handled by the Restaurant Technology Operation team, including CRM tools and RFM.
  2. Schedule and deploy advanced segmentation, offers, bonus campaigns, lifecycle journeys, and other digital campaigns using McDonald's back-end campaign management platforms and tools to support the Digital CRM, Offers, and Loyalty program.
  3. Schedule and update the Canada McDonald's website with new product releases to ensure compliance with Canadian nutritional regulations.
  4. Implement marketing campaigns in the RFM tool, focusing on small and easy-level activities.
  5. Handle business-as-usual activities and administrative tasks for CRM Ops and RFM activities, including answering mailboxes, ensuring CASL legislation compliance, creating images, requesting legal or translation input, and processing files.
  6. Intake briefs from the Digital Program or Marketing team to execute on all offers, bonus campaigns, and RFM programming, focusing on small and easy-level activities.
  7. Learn new functionality and evolve operational procedures based on upgrades to platform.
  8. Create training materials, Q&A, and guides for programs and projects.
Requirements
  1. 3-5 years of experience working with content management systems (CMS), segmentation, and CRM software.
  2. Experience working in high-paced retail and quick-serve restaurant industries is considered an asset.
  3. Post-secondary education with a focus on digital, business, marketing, and/or a similar field.
  4. Technical skills:
  • Experience working in an agile environment with different web-based PM tools.
  • Demonstrated Microsoft Office experience, especially Excel.
  • Experience working in CRM software at an intermediate level.
Collaborative and communication skills:
  • Excellent written, oral, interpersonal, and presentation skills.
  • Ability to effectively interface with management, staff, and external partners.
Innovative problem-solving skills:
  • Critical thinker and ability to escalate when assistance is needed in a timely manner.
Project management experience:
  • Detail-oriented and organized with the ability to work independently and within the context of a team.
Flexibility:
  • Availability to execute on project timelines outside regular business hours will be required.
What We Offer

McDonald's Canada and Owner/Operators are committed to a diverse and inclusive workplace for all. Our workplaces have a long-standing policy of providing fair, equitable, and accessible opportunities for all employees and prospective employees. Accommodations during the application process are available upon request.

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