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Director of Influencer Management and Public Relations

2 months ago

Toronto, Ontario, Canada Behaviour Interactive Full time
Unlock Your Potential as a Director of Influencer Management and Public Relations

Behaviour Interactive, a leading game development studio, is seeking a seasoned professional to lead our Influencer Management and Public Relations efforts. As a Director of Influencer Management and Public Relations, you will be responsible for setting the global direction for our current and upcoming live games, empowering your team to create high-quality influencer campaigns, and fostering collaboration with partners and agencies worldwide.

Key Responsibilities:
  • Develop and execute global influencer management and PR strategies for our live games
  • Lead a team of influencer managers and PR managers to create high-return campaigns
  • Cultivate relationships with partners, agencies, and the press worldwide
  • Advocate for influencer and PR initiatives, establish KPIs, and communicate their impact
  • Communicate player experience insights and address negative sentiment and press
  • Manage influencer and PR budgets for all our games
  • Mentor and coach a team of influencer managers and PR managers
Requirements:
  • Minimum 8 years of experience in the gaming or entertainment industry
  • Solid experience launching games and working on GaaS campaigns
  • Knowledge of the current game community, influencers, and journalists
  • Strong understanding of influencer and PR KPIs and trends
  • Experience managing influencer and PR teams and mentoring
  • Fluency in English; speaking French is a strong plus

Behaviour Interactive is a dynamic and creative environment where everyone is celebrated. We value diversity and inclusivity, and we're committed to creating a workplace where everyone can thrive. If you're a seasoned professional with a passion for influencer management and public relations, we want to hear from you