Director of Influencer Management and Public Relations

4 weeks ago


Old Toronto, Ontario, Canada Behaviour Interactive Full time
Unlock Your Potential as a Director of Influencer Management and Public Relations

Behaviour Interactive, a leading video game development studio, is seeking a seasoned professional to lead our influencer management and public relations efforts. As a Director of Influencer Management and Public Relations, you will be responsible for setting the global direction for our influencer and PR initiatives, empowering your team to create high-quality campaigns, and fostering collaboration with partners and agencies worldwide.

Key Responsibilities:
  • Develop and execute global influencer management and PR strategies for our live games;
  • Lead a team of influencer managers and PR managers to create and execute high-return campaigns;
  • Cultivate relationships with influencers, journalists, and agencies to drive positive ROI;
  • Advocate for influencer and PR initiatives, establish KPIs, and communicate their impact;
  • Manage influencer and PR budgets for all our games;
  • Mentor and coach team members to drive growth and success.
Requirements:
  • Minimum 8 years of experience in the gaming or entertainment industry, with a proven track record of launching games and driving GaaS campaigns;
  • Knowledge of the current game community, influencers, and journalists is a strong plus;
  • Strong understanding of influencer and PR KPIs, with a track record of driving positive ROI;
  • Experience managing influencer and PR teams, with a passion for team building and mentoring;
  • Fluency in English; speaking French is a strong plus.

Behaviour Interactive offers a dynamic and collaborative work environment, with opportunities for growth and professional development. If you are a seasoned professional with a passion for influencer management and public relations, we encourage you to apply for this exciting opportunity.



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