Senior Director of Public Relations

3 weeks ago


Old Toronto, Ontario, Canada Equinox Fitness Club Full time
Senior Director, Public Relations

At Equinox Fitness Club, we're passionate about delivering exceptional experiences that inspire and motivate our members to maximize their lives. As a seasoned Senior Director of Public Relations, you'll play a critical role in amplifying our brand's prominence in the luxury lifestyle sector.

Key Responsibilities:

  1. Develop and implement a comprehensive public relations strategy that positions Equinox as a leader in the luxury lifestyle space.
  2. Craft compelling narratives and outbound media stories that align with our brand ethos and strategic goals.
  3. Oversee the creation of press materials, including press releases, media kits, and executive briefing documents.

Social Media Influencer Strategy:

  1. Develop and operationalize a social media influencer strategy that significantly expands our brand reach and engages with our target audiences.
  2. Identify, engage, and manage relationships with high-impact influencers and thought leaders in the fitness and lifestyle sectors.

Team Leadership and Collaboration:

  1. Lead, mentor, and provide strategic direction to a team of communications professionals, fostering an environment of growth and performance excellence.
  2. Collaborate with internal teams, including marketing, legal, and HR, to ensure alignment of communications strategies with overall business objectives.
  3. Manage external public relations agencies and consultants.

Qualifications:

  1. Bachelor's degree in Communications, Journalism, or related field.
  2. Minimum of 12 years of experience in public relations, with a focus on luxury brands or lifestyle sectors.
  3. A proven record of directing public relations and leading successful influencer strategies.
  4. Demonstrated leadership capabilities with experience in managing teams and influencing organizational strategy.
  5. Ability to work in a fast-paced environment and manage multiple projects simultaneously.
  6. Deep understanding of social media platforms and influencer engagement.
  7. Perks and incentives with our products and services, including personal training, Pilates, spa, and shop.


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