Director of Influencer Management and Public Relations

1 month ago


Old Toronto, Ontario, Canada Behaviour Interactive Full time
Unlock Your Potential as a Director of Influencer Management and Public Relations

Behaviour Interactive is a leading game development studio, and we're seeking a seasoned professional to lead our influencer management and public relations efforts. As a Director of Influencer Management and Public Relations, you'll be responsible for setting the global direction for our influencer and PR initiatives, empowering your team to create high-quality campaigns, and fostering collaboration with partners and agencies worldwide.

Key Responsibilities:
  • Develop and execute global influencer management and public relations strategies for our live games;
  • Lead a team of influencer managers and PR managers, providing guidance and mentorship to drive success;
  • Collaborate with cross-functional teams to ensure alignment and effective communication;
  • Manage influencer and PR budgets, tracking ROI and making data-driven decisions;
  • Stay up-to-date with industry trends, best practices, and emerging technologies to inform strategic decisions;
  • Build and maintain relationships with key influencers, journalists, and industry partners;
  • Develop and implement crisis communication plans to mitigate negative sentiment and press.
Requirements:
  • 8+ years of experience in the gaming or entertainment industry, with a proven track record of launching games and driving successful GaaS campaigns;
  • Strong network within the gaming community, influencers, and journalists;
  • Deep understanding of influencer and PR KPIs, with a history of driving positive ROI and staying ahead of industry trends;
  • Experience managing influencer and PR teams, with a passion for team building and mentoring;
  • Excellent collaboration and communication skills, with the ability to work effectively with cross-functional teams;
  • Fluency in English; French language skills a strong plus.

We're a dynamic, independent studio with a passion for creating unforgettable gaming experiences. If you're a seasoned professional looking for a new challenge, we encourage you to apply.



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