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Product Manager
2 months ago
The Product Manager is responsible for leading the development and execution of nautical product plans, focusing on consumer segments and mass retailer needs. This role involves building personas of target customers and product objectives to drive the Go To Market process. The Product Manager will communicate and train sales, customer service, and internal teams on product objectives and customer targets to ensure effective campaign launches.
Key Responsibilities:- Manage complete ranges of nautical products
- Establish and maintain 1- and 3-year product line strategies
- Build personas of target customers, both buyers and end-consumers
- Carry out and present business cases, profitability analyses, and minimum production thresholds
- Draw up specifications for product improvement
- Establish strategy for discontinuing non-performing products
- Manage the company's product development plan
- Build product assortment proposals for major customers
- Conduct reviews of product development projects
- Establish and maintain close working relationships with sales, R&D, and marketing teams
- Contribute to the establishment and maintenance of common tools for product management
- Participate in trade shows, exhibitions, and commercial events
- Support marketing in the development of sales tools and merchandising materials
- Research and gather general market information
- Research and gather information on competitors
- Evaluate the company's market share
- Maintain in-store audit program
- Gather information and trends on various market segments and sales channels
- Collect product development ideas
- 4-5 years' experience in a similar role
- University degree in marketing, administration, or a related discipline
- Knowledge of large chain operations and experience with consumer durables
- Ability to work in a fast-paced environment and manage multiple projects simultaneously
- Experience with the Stage-Gate process is an asset
Pelican is a team of enthusiasts who want to make quality products available to all outdoor enthusiasts. We live each day as an adventure, where we stay united by working together. Our values serve as our compass, and we explore an ocean of possibilities to create a lasting recreational experience for our customers.
