Product Manager

2 weeks ago

Laval, Quebec, Canada Pelican Full time

The Product Manager is responsible for carrying out market research and managing nautical product plans focused on consumer segments and mass retailer needs. He/she must build personas of target customers and product objectives that will be used through the Go To Market process. Communicate and train sales, customer service and internal teams on product objectives and customer targets ensuring effective campaign launches. The candidate is responsible for following a product or product line from conception to commercialization and SKU optimization according to the company's sales and marketing strategy, in close collaboration with sales, the R&D team and other areas of the marketing department. This role reports to the Director, Products and Brands.

Product Line Management

  • Manage complete ranges of nautical products;
  • Establish and maintain 1- and 3-year product line strategies;
  • Build personas of target customers, both buyers and end-consumers, so that sales and marketing have the frames of reference needed to launch effective campaigns;
  • Carry out and present to management the business cases, profitability analyses, minimum production thresholds and profitability analyses produced in collaboration with the product development team;
  • Draw up specifications for the improvement of existing and new products;
  • Establish strategy for discontinuing existing non-performing products;
  • Manage the company's product development plan on a collaborative basis;
  • Build product assortment proposals for major customers with sales;
  • Conduct reviews of product development projects;
  • Establish and maintain close working relationships with sales, the R&D team and other areas of the marketing department;
  • Contribute to the establishment and maintenance of common tools for product management (presentation templates, BOM breakdowns, project management, etc.);
  • Participate in trade shows, exhibitions and commercial events;
  • Support marketing in the development of sales tools and merchandising materials;
  • Participate in sales force product training (Pelican & competition).

Marketing Research

  • Research and gather general market information (trends, related/complementary products, etc.);
  • Research and gather information on competitors (products, prices, promotional strategies, distribution networks, etc.);
  • Evaluate the company's market share;
  • Maintain in-store audit program;
  • Gather information and trends on various market segments and sales channels;
  • Collect product development ideas.

All this, for all our brands.

The Advantages of Joining Our Team:

  • Flexible working hours combined with the possibility of telecommuting;
  • Opportunities for professional development and advancement;
  • Competitive salary progression and compensation;
  • Corporate discounts on our products;
  • Free access to an on-site gym;
  • Cafeteria service offering full meals.

Requirements:

  • You have between 4 to 5 years' experience in a similar role;
  • You have a university degree in marketing, administration or a related discipline;
  • You have knowledge of large chain operations and experience with consumer durables;
  • You are able to work in a fast-paced environment and manage multiple projects simultaneously in a multi-tasking environment;
  • Experience with the Stage-Gate process will also be considered an asset.

You are bilingual, both written and spoken, passionate about outdoor activities, have excellent communication skills, a team spirit and the ability to analyze and synthesize. You are creative, proactive and curious.

Pelican is first and foremost a team of enthusiasts who want to make quality products available to all outdoor enthusiasts. Here, we live each day as an adventure, where we stay united by working together. Our values serve as our compass, and we explore an ocean of possibilities to create a lasting recreational experience for our customers.

IF YOU'RE LOOKING TO DEVELOP PROFESSIONALLY AND MAKE A REAL IMPACT IN ONE OF CANADA'S BEST-RUN COMPANIES, APPLY NOW - WE NEED YOU

The use of the masculine gender is intended to lighten the text. Pelican is committed to employment equity and confidentiality. Pelican International would like to thank all applicants for their interest. However, only successful candidates will be contacted.

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