Strategic Product Marketing Advisor for Wealth Management Solutions
2 weeks ago
Croesus is seeking a Product Marketing Advisor to lead the overall offering of its solutions for the North American and European markets.
Key Responsibilities- Strategy
- Define markets, target segments, and personas.
- Develop positioning, narratives, and key messages for our solutions.
- Identify differentiators for each solution.
- Contribute to strategic planning and commercial strategy development.
- Monitor strategy execution and make adjustments as necessary.
- Create and maintain product and market matrix elements.
- Develop the product marketing foundation for each solution, product, and module.
- Ensure the final packaging of new solutions before launch.
- Participate in product launches and yearly national marketing plans.
- Collaborate with product management in formulating product roadmaps.
- Research and Analysis
- Perform market analysis and forecasting.
- Conduct and manage primary and secondary market research.
- Estimate market sizes and shares.
- Analyze competition from several countries.
- Collect and analyze information about ecosystem stakeholders.
- Create, execute, and manage surveys.
- Develop and maintain relationships with market research firms and strategic consultants.
- Analyze reasons for wins and losses in tenders and contracts with new clients.
- Internal and External Collaboration
- Lead ongoing discussions with product management regarding requirements, pricing, and packaging of our solutions.
- Support sales and business development teams in product positioning and communication with clients and prospects.
- Collaborate with the rest of the marketing team to provide content for marketing initiatives.
- Play an important role in responding to calls for tender.
- Monitor and positively influence discussions between development teams on current and planned innovations.
- Engage in ongoing discussions with sales and business development teams.
- Maintain harmonious and constructive relationships with industry stakeholders.
- Partnerships
- Research and recommend potential partners.
- Build and maintain excellent relationships with current and potential partners.
- Define and manage marketing initiatives with Croesus partners.
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Laval, Quebec, Canada Croesus Full timeJob DescriptionCroesus is a leading provider of innovative wealth management solutions, empowering professionals to improve their productivity and client relationships. We are seeking a Product Marketing Advisor to lead the overall offering of our solutions for the North American and European markets.Key ResponsibilitiesStrategy Development: Define markets,...
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Laval, Quebec, Canada Croesus Full timeMarketing Strategy and PlanningCroesus is seeking a Marketing Advisor to lead our marketing efforts in the North American and European markets. The ideal candidate will have a minimum of 7 years' experience in marketing, specifically in wealth management technology solutions.Responsibilities:Develop and execute marketing strategies to position Croesus as a...
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