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Amazon Video Advertising Sponsorships Strategist

3 weeks ago


Toronto, Ontario, Canada Amazon Full time

Imagine a role where you can harness the power of Amazon's vast video advertising ecosystem to create innovative sponsorship opportunities that captivate audiences and drive business growth. As an Amazon Video Advertising Sponsorships Strategist, you will be at the forefront of shaping our global entertainment brand partnerships strategy, working closely with Prime Video and Amazon MGM Studios to develop integration, sponsorship, and branded content opportunities across prime video titles.

We're seeking a seasoned professional with a strong background in sponsorships, brand partnerships, and integrated marketing to join our team. In this role, you will drive the vision, value proposition, programs, planning, and packaging solutions to grow our video GTM approach across video sponsorship products. You will work directly with regional video sales specialists and sales teams via sales enablement and demand generation strategies to achieve our revenue and adoption targets.

Your key responsibilities will include developing the end-to-end strategy for positioning, pricing, packaging, and planning of Amazon's sponsorships offerings, aggregating VOC and partnering with WW GTM to drive video solutions for customers and growth for Amazon, producing stack-ranked sets of sales priorities, and influencing requirements, roadmap decisions, and trade-offs.

You will partner with Prime Video & Studios on content inputs to inform GTM strategies for Sponsorships & Brand Partnerships, partner with Ads Marketing on Video Sales and Marketing narratives, and assist in regional training development for sales enablement execution.

This is an exciting opportunity to be part of a fast-growing and entrepreneurial organization, bringing innovation and growing adoption of Amazon Ads. If you have a premium content advertising, revenue-focused, and strategic leadership background within video and STV, we want to hear from you

About Amazon

Amazon is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. As an Amazonian, you will have the opportunity to work with a talented and diverse team, make a meaningful impact, and grow your career in a fast-paced and dynamic environment.

What You'll Need

To succeed in this role, you will need:

  • A minimum of 5+ years of experience in sponsorships, brand partnerships, integrated marketing, or related roles, in the video advertising or streaming industry.
  • Demonstrated ability to think strategically and analytically about sales, business, product, and technical challenges with the ability to build and convey compelling value propositions and work cross-organizationally to build consensus.
  • A strong track record in sponsorships, integrated marketing, sales strategy, business development, digital media strategy / GTM at a media & entertainment company.
  • Experience working with Product teams for roadmap decisioning and packaging, Experience working with content creators and show-runners to develop advertising opportunities, Ability to quickly assess current high-potential opportunity and articulate a compelling vision for the existing teams to rally around and organize to deliver.
  • Experience building and deploying GTM strategies, with an emphasis on creative solutions, packaging, positioning, and messaging. A track record of working with customers to introduce new products, develop market fit, and help the broader organization scale sales of the solution.

Estimated Salary: $140,000 - $180,000 per year

We offer a competitive salary and benefits package, including health insurance, 401(k) matching, and paid time off. Additionally, you will have access to Amazon's extensive training and development programs, as well as opportunities to work with a talented and diverse team of professionals.

Let's Connect

If you're passionate about video advertising and sponsorships, and you're looking for a challenging and rewarding role, we encourage you to apply Please submit your resume and a cover letter outlining your experience and qualifications for this role.