Product Marketing Strategist

4 weeks ago

Dorval, Quebec, Canada Matrox Full time

Position Overview

Matrox Video is a leading developer of video solutions for broadcast, post-production, and streaming markets. We are seeking a highly motivated and creative Product Marketing Manager to drive the product positioning and messaging strategy for our innovative video solutions.

Key Responsibilities

  • Develop and execute product messaging and positioning framework, product launches, and ongoing championing of Matrox Video solutions.
  • Collaborate closely with the Product Managers, Sales and Engineering teams to gain a deep understanding of our products and technologies.
  • Work with Marketing to create compelling content that showcases the unique features and benefits of our solutions and drives customer engagement.
  • Interact with industry influencers, partners, media outlets, and customers to refine our marketing approach and optimize the product's visibility.
  • Support sales and channel partners with product training and customer-facing presentations to drive adoption and growth of our solutions.
  • Participate in events and tradeshows to promote Matrox products.

Requirements

  • Bachelor's degree in marketing, business administration or a related field.
  • 5+ years of product marketing experience and/or in a relevant technical role, ideally in the video or technology sector.
  • Proven track record of successfully launching and promoting products in the B2B market.
  • Exceptional written and verbal communication skills, with the ability to create clear, concise, and engaging content.
  • Strong analytical skills and the ability to leverage data to inform decision-making and drive results.
  • Ability to work cross-functionally and collaborate effectively with teams, both internal and external.
  • Self-starter who thrives in a fast-paced environment and can manage multiple priorities simultaneously.
  • Valid passport and ability to travel internationally.
  • Experience in broadcast, post-production, video streaming, KVM and AV/IT markets.
  • Familiarity with video technologies, such as encoding, streaming, or video editing.

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