Technical Product Marketing Expert

6 days ago


Dorval, Quebec, Canada A3 Full time

About the Role

We are seeking a skilled Technical Product Marketing Specialist to join our team at A3. As a key member of our cross-functional team, you will be responsible for developing and executing technical marketing strategies to support our Machine Vision and Fixed Industrial Scanning products.

Key Responsibilities

  • Develop and implement technical marketing programs to support product launches and positioning in the market.
  • Collaborate with product management, sales, and marketing teams to ensure alignment and effective execution of marketing strategies.
  • Manage the creation of technical content, including product datasheets, whitepapers, and case studies.
  • Support the development and training of channel partners to deliver technical solutions for our customers.
  • Guide product lifecycle programs, including product launches, product updates, and product end-of-life.
  • Ensure effective communication and alignment with vertical marketing leads, channel marketing managers, and field marketing managers.
  • Monitor and respond to competitors' marketing campaigns and messaging.

Requirements

  • Bachelor's degree in a related field.
  • 5+ years of relevant marketing or sales experience, including product marketing and/or comparable product management/development experience within the B2B technology sector.
  • Strong knowledge of Machine Vision and Fixed Industrial Scanning.
  • Ability to thrive in a matrixed organization environment.
  • Excellent presentation and communication skills.

About A3

A3 is a community of innovators who come together to create new ways of working to make everyday life better. We are united by curiosity and care, and we develop dynamic solutions that anticipate our customers' and partners' needs and solve their challenges.



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