Global Brand Education Manager

1 week ago


Toronto, Ontario, Canada Charlotte Tilbury Full time
About Charlotte Tilbury Beauty

We are a global beauty company revolutionizing the face of the industry by de-coding makeup applications for everyone, everywhere. Our easy-to-use, easy-to-choose, easy-to-gift range has broken records across countries, channels, and categories.

With over 10 years of exceptional growth, we have become one of the most talked-about brands in the beauty industry and beyond. We are a truly global business, delivering market-leading growth, innovative retail and product launches fuelled by industry-leading tech.

Job Overview

We are seeking a highly experienced Global Brand Education Manager to lead our education strategy and execute training plans in stores. This role is responsible for ensuring Educational & Sales objectives are met by delivering territory objectives, priorities, and goals.

  • Deliver territory objectives, priorities, and goals (seasonal launches, new account openings, and special events)
  • Determine area education strategy based on national initiatives and execute education plan in stores
  • Ensure strong follow-up action plan for all training moments
  • Work in tandem with retail partners to coordinate scheduling of all basic, seasonal, promotional, event, and in-store education
  • Provide artistry, service, and facilitation feedback and development for counter team, brand experts, and sales partners
  • Implement all Charlotte Tilbury education and training initiatives to achieve desired business results
  • Monitor training needs of assigned market to plan and lead all trainings
  • Responsible for educating retail accounts and brand experts to improve sell-through & sales volume
  • Build strong relationships with store teams to ensure optimum brand partnership and awareness
  • Drive social strategy through regular participation in internal and external Social Media channels (Instagram, TikTok, etc.)
  • Drives the execution of the Learning Management System platform including completion rates, retention checks & KPI reporting
  • Lead by example in the execution of all KPIs, service, sales, professionalism, and personal image
  • Assessing and communicating the effectiveness on training initiatives to Area Sales and Education Manager and Director of Education
  • Evaluate training needs and conduct in-store support and in-store trainings based on the needs of the business
  • Create educational video content to be leveraged internally and externally
  • Plan, lead, and support sales-driving events across all retailers
  • Support VIP appointments and PR activations on behalf of the Charlotte Tilbury Pro Team
  • Execute trainings, events, and create content in English and French


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