Senior Luxury Brand Development Manager

2 days ago


Toronto, Ontario, Canada HomeLife Realty Services Inc. Full time

About HomeLife Realty Services Inc.

We are a leading real estate franchisor seeking a creative visionary to drive our tailored luxury brand forward. As the Marketing & Branding Manager, you will play a crucial role in developing and executing our marketing strategies across digital and traditional channels.

Job Description:

  • Marketing Strategy: Develop and implement strategic marketing initiatives to elevate our luxury brand, increase global recognition, and drive business growth.
  • Brand Playbook: Create a comprehensive brand playbook that supports our global brand and enables our members to adopt our tailored Five Star Luxury brand.
  • Narrative Development: Craft compelling narratives for video, print, and social media that resonate with our members and their customers, creating lasting appeal and driving engagement.
  • Member Transformation: Work closely with our support team to transform our members into confident brand ambassadors, equipped to adopt and promote our tailored luxury brand.
  • Presentation and Communication: Present ideas confidently across various platforms, adapting for large audiences to engage and inform.
  • Collaboration: Collaborate with our skilled support team to leverage diverse expertise and develop impactful marketing campaigns and brand growth strategies.

Requirements:

  • Education: Bachelor's degree or higher in Marketing, Branding, Communications, or a related field.
  • Experience: Minimum five years' related work experience, with a proven track record of building successful brands.
  • Skills: BOLD and creative thinker, technology fluency, exceptional speaking skills, passion for new technologies, native-level proficiency in language arts or performance arts.
  • Adaptability: Adaptable and hands-on leader who can think outside the box to craft and implement innovative marketing solutions.

Position Details:

  • Location: Global Corporate Headquarters, Toronto.
  • Hours: Monday to Friday, 9:00 AM to 5:30 PM, with additional hours as needed.
  • Salary: $85,000 - $105,000, based on proven experience and skill level.
  • Employment Type: Full-time, in-office role with high growth potential.


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