Product Development Manager for a Global Confectionery Brand

2 weeks ago


Toronto, Ontario, Canada Ferrero Full time
About the Role:
Ferrero, a family-owned company with a progressive and global outlook, is seeking a dynamic Brand Manager, Tic Tac to join our team. As part of our marketing team, you will play a pivotal role in developing innovative brand strategies, creating impactful marketing programs, and driving the growth of Tic Tac across markets.

Main Responsibilities:
  • Create and execute comprehensive brand plans to meet/exceed volume and financial targets
  • Develop and manage the Canadian portfolio, executing new launches and accountable for brand advertising and promotions budget
  • Design an integrated marketing campaign including strategic promotions with supporting in-store merchandising materials
  • Establish consumer trade communication and public relations plans to deepen acceptance of the brand's core proposition
  • Evaluate the market response to the brand's marketing model through research opportunities
  • Contribute to sales forecasting to meet consumer demand while managing freshness, a key priority for the company
  • Collaborate on the go-to-market strategy and plan
  • Aid in plant relationships, package design, raw material sourcing, government regulations, co-packing, etc.
  • Maintain routine performance updates for the brand team and senior leadership


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