Senior CRM Manager Asset Management

3 days ago

Montreal, Quebec, Canada National Bank Full time
Job Description

A career as a Senior CRM Manager in the Enterprise IT delivery team at National Bank means acting as a leader who is committed to continuous improvement in our practices. It is through your dynamism, your need to constantly improve things, your high sense of accountability and your coaching skills that you have a positive impact on the experience of NBC's Salesforce CRM specialists.

As a key member of our team, you will be responsible for developing and executing CRM strategies to support internal and external brand growth campaigns. You will also conduct a deep understanding of the customer journey and leverage data to develop actionable insights, create and execute CRM strategies that influence behavior and actively monitor results to strengthen engagement, retention and fidelity.

Your Key Responsibilities

  • Actively participate in and bridge the gap with initiatives, projects and application developments. Be the direct point of contact with the business line for your Estate.
  • Be the leader in the implementation of a Salesforce Center of Excellence at NBC in partnership with our partners in other sectors
  • Create application evolution programs to ensure that technology and business evolution requirements are met
  • Assist the Application Portfolio Manager, in collaboration with the CRM Delivery Director, in the development of an annual program of initiatives, projects and maintenance
  • Oversee application development and maintenance
  • Using your roadmap, participate, plan and lead (as per the initiative) the design, development, integration, implementation and maintenance of the Salesforce ecosystem and integrated applications and oversee/manage the execution of these activities in order to stay within budget and acceptable deadlines and help the business line achieve its objectives
  • Communicate issues to management with relevant parties for resolution if necessary
  • Assist/coach employees in their career paths
  • Implement initiatives to improve the platforms supporting applications, such as archiving and partitioning
  • Liaise with cross-functional teams to communicate and apply the bank's norms and standards.

Your Team

The IT team is made up of more than 2,300 proactive, collaborative experts who work with agility to seize opportunities, stay on the cutting edge of technology, and continuously improve our processes.

Within the Enterprise IT sector, you are part of a team of more than 150 colleagues and report to the Senior Director of the CRM and Financing teams.

The Bank values ongoing development and internal mobility. Our personalized training programs with on-the-job learning help you to master your role and develop new fields of expertise. Tools such as the Data Academy, language training, Harvard Manage Mentor, coaching, and mentoring support are always available.

Prerequisites

  • Industry-related bachelor's degree and 10 years of experience in technical team management or industry-related master's degree and 5 years of relevant experience
  • Experience managing multidisciplinary teams in an agile delivery context
  • Experience in managing the lifecycle of the IT asset portfolio, their availability, operational support and associated budgets
  • Have the ability to manage multiple partners simultaneously
  • Hands-on experience in people management and project management
  • Experience managing multiple external vendors in your previous roles
  • Excellent ability to communicate, popularize and influence.
  • Knowledge of CRM environments (Salesforce, Dynamics or SAP), an asset.

Your Benefits

  • Health and wellness program, including many options
  • Flexible group insurance
  • Generous pension plan
  • Employee Share Ownership Plan
  • Employee and Family Assistance Program
  • Preferential banking services
  • Opportunities to get involved in community initiatives
  • Telemedicine service
  • Virtual sleep clinic

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