Canada Goose Loyalty Expert

2 weeks ago


Old Toronto, Canada Canada Goose Full time
About the Role

We are seeking a seasoned loyalty expert to lead the development, launch, and management of a compelling Loyalty Program and Member Engagement Framework for our consumers.

The ideal candidate will have experience growing loyalty databases, leading partners through program implementation, and managing data-driven approaches to strategy development & operations management. They will also create a unique loyalty experience aligned with brand strategy.

Key Responsibilities:
  • Growing the Loyalty Database and leading partners through program implementation.
  • Developing and governing outreach rulesets, coordinating loyalty outreach, personalizing outreach, and implementing new outreach channels.
  • Managing analytics of our first-party consumer data to inform Enterprise and Loyalty Strategy.
  • Leading and developing a high-performing team focused on consumer-centricity and loyalty.
Your Background:
  • Experience leading the design, launch, and maintenance of a Loyalty Program at a consumer brand.
  • A minimum of 12 years of experience in Loyalty, CRM, Consumer Experience, and/or related insights & analytics functions.
About You

You should have expertise in:

  • Microsoft D365 ERP and Azure Data Warehousing systems.
  • Microsoft PowerBI, Google Data Studio or other data visualization tools.
  • Salesforce Cloud Ecosystem such as Commerce, Marketing, and Service Clouds.
  • Customer Data Platforms such as Acquia, Salesforce 360.
  • Digital Channel Measurement such as Google Analytics, Google Tag Manager.
Compensation and Benefits

This role comes with a competitive salary range of $120,000 - $150,000 per year.

Candidates should be aware of consumer data regulation and have excellent team leadership skills. Inspirational leaders and colleagues who can help you grow are also important.



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