Digital Media Strategist for a Global Luxury Brand
5 days ago
Canada Goose is seeking an experienced Digital Media Strategist to lead the development and execution of our global digital media strategy. This role involves shaping our brand's visibility through above-the-line placements and targeted digital initiatives.
About Canada GooseWe are a Canadian-based luxury outerwear brand that embodies the spirit of adventure and exploration. Our products are designed to withstand the toughest conditions, and our team is dedicated to delivering exceptional quality and craftsmanship.
About the RoleThis position requires 7+ years of experience in digital marketing or related fields, with 5+ years of consulting, research, or analytics experience. The ideal candidate will have proficiency in brand marketing and connecting it to digital marketing to create a cohesive consumer journey. They should also have a proven track record of developing and implementing successful digital marketing strategies.
Key Responsibilities:- Develop and execute a holistic digital media strategy to enhance brand visibility.
- Manage global paid media, affiliate programs, and digital media partnerships.
- Work with regional teams in APAC and EMEA to optimize digital marketing for local markets.
- Analyze market trends and consumer behavior to inform marketing strategies.
- A comprehensive Total Rewards Program recognizing your work.
- Opportunities for career growth through internal and external programs.
- A supportive team environment embracing diversity and inclusion.
- Access to tools and resources supporting physical and mental health.
We believe in the power of inclusion and are committed to creating a working environment where all employees can bring their authentic selves to work every day. Estimated salary: $120,000 - $180,000 per year, depending on location and experience.
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