Chief Loyalty Strategist

6 days ago


Old Toronto, Canada Canada Goose Full time
About the Role

We're seeking an experienced Chief Loyalty Strategist to lead the development and management of our Loyalty Program for Canada Goose consumers.

This includes growing our loyalty database, leading partners through program implementation, and managing data-driven approaches to strategy development and operations management.

The ideal candidate will create a unique loyalty experience aligned with our brand strategy.

Key Responsibilities
  • Growing the Loyalty Database and leading partners through program implementation.
  • Developing and governing outreach rulesets, coordinating loyalty outreach, personalizing outreach, and implementing new outreach channels.
  • Managing analytics of CG's first-party consumer data to inform Enterprise and Loyalty Strategy.
  • Leading and developing a high-performing team focused on consumer-centricity and loyalty.
Your Background
  • Experience leading the design, launch, and maintenance of a Loyalty Program at a consumer brand.
  • A minimum of 12 years of experience in Loyalty, CRM, Consumer Experience, and/or related insights & analytics functions.
Required Skills and Qualifications
  • Expertise in Microsoft D365 ERP and Azure Data Warehousing systems.
  • Familiarity with Microsoft PowerBI, Google Data Studio or other data visualization tools.
  • Salesforce Cloud Ecosystem knowledge including Commerce, Marketing, and Service Clouds.
  • Customer Data Platforms such as Acquia, Salesforce 360.
  • Digital Channel Measurement expertise including Google Analytics, Google Tag Manager.
Compensation and Benefits

$120,000 - $150,000 per year.

Inspirational leaders and colleagues who can help you grow are also important.

About Us

We've built something great, something special - an iconic lifestyle brand with an inspirational and authentic story. To Live in the Open.



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