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Marketing Campaign Strategist

1 month ago

Laval, Quebec, Canada Intact Financial Corporation Full time

We are seeking a skilled Senior Marketing Advisor to join our team at Intact Financial Corporation.

About the Role

The Senior Marketing Advisor will play a vital role in campaign planning, lead production, and deployment coordination for our Affinity groups and white label portfolio. This position encompasses a variety of growth initiatives across multiple channels, including email, direct mail, and both printed and digital advertising.

Key Responsibilities:
  • Oversee the production and deployment of marketing campaigns and client communications targeting customers and prospects within our Affinity and white label portfolio, ensuring alignment with business objectives, timelines, and budget.
  • Proactively lead projects and adapt swiftly to changes, collaborating with internal teams and external partners for effective implementation.
  • Participate in and represent the team during Affinity growth planning and performance evaluation forums, offering insights and recommendations for continuous optimization and outperformance.
  • Review and manage approval processes with internal teams and Affinity groups.
  • Proofread and approve new marketing materials to ensure they are of high quality and error-free.
  • Handle purchase orders and invoice processing, tracking expenses to adhere to our Affinity production budget.
Requirements:
  • Bachelor's degree in Marketing, Communications, or a related field.
  • 5-7 years of experience in email marketing, direct mail marketing, or other marketing domains.
  • Strong organizational skills with the ability to manage priorities effectively.
  • Demonstrated collaborative and relationship-building abilities.
  • Adaptability to changes in a fast-paced environment.
  • Leadership qualities and strong teamwork skills.
  • Proactivity, striving for excellence, and attention to detail.
  • A mindset that challenges the status quo and fosters innovation.
  • Proficiency in Microsoft Office Suite and Adobe Cloud.
  • No Canadian work experience required, but must have authorization to work in Canada.
  • Bilingualism (French / English) - Need to interact on a regular basis with colleagues across the country.
What We Offer:
  • A competitive salary range of $80,000 - $110,000 per year.
  • A comprehensive benefits package, including a financial rewards program, employee share purchase plan, flexible work arrangements, and more.
  • Ongoing learning and development opportunities to help you grow in your career.
  • A dynamic and inclusive work environment that values diversity and promotes collaboration.

Please note that this is an estimated salary range based on industry standards and location. Actual salaries may vary depending on individual circumstances.