Marketing Coordinator

4 months ago

Laval, Canada XPEL, Inc. Full time

XPEL, Canada (NASDAQ: XPEL), a leading supplier of automotive paint protection films, window films, ceramic coatings and commercial/residential flat glass film, is currently seeking a Marketing Coordinator.

Summary

The goal of marketing is to raise the kind of awareness that can drive sales for a company, service, or product. The goal of the marketing coordinator is to develop and execute the plans and strategies to accomplish that.

Core Duties
- Support the Managing Director in evaluating and establishing the marketing plan, setting objectives, planning and organizing promotional presentations, and updating calendars
- Communicate campaign objectives, timelines, and deliverables to sales team, and provide instructions for use or promotion
- Plan and manage meetings, events, conferences, and trade shows with the lowest environmental impact, by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists
- Maintain a directory and inventory of sales support materials, ensuring all resources are current and accurate, and coordinate the creation of new materials as needed
- Maintain Social media activities for the Canadian market, as well as community management.

Job Requirements
- Past work experience as a marketing coordinator or similar role
- Knowledge of traditional and digital marketing, content marketing, and social media marketing (Both B2B and B2C)
- Excellent writing, communication, and presentation skills in French and English language
- Proficiency in full Microsoft Office, especially with Excel and PowerPoint
- Experience working with budgets and forecasting
- Bachelor’s degree in marketing, advertising, or communications
- A knowledge of the automotive industry is major plus

You can put yourself in a brand’s shoes and identify their voice. You get excited about laying out campaigns and coordinating content. You’re comfortable spending a lot of time on multiple screens to keep channels active and engaging. You’re up to date on what’s “cool” online - in other words, you’re capable of leveraging industry trends to bring our clients’ channels to the next level of visibility and engagement. Basically, you’re able to problem solve on the fly, you’re very personable, and you have experience in a fast-paced marketing environment.

**Job Description**:
Core Duties
- Support the Managing Director in evaluating and establishing the marketing plan, setting objectives, planning and organizing promotional presentations, and updating calendars
- Communicate campaign objectives, timelines, and deliverables to sales team, and provide instructions for use or promotion
- Plan and manage meetings, events, conferences, and trade shows with the lowest environmental impact, by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists
- Maintain a directory and inventory of sales support materials, ensuring all resources are current and accurate, and coordinate the creation of new materials as needed
- Maintain Social media activities for the Canadian market, as well as community management.

Job Requirements
- Past work experience as a marketing coordinator or similar role
- Knowledge of traditional and digital marketing, content marketing, and social media marketing (Both B2B and B2C)
- Excellent writing, communication, and presentation skills in French and English language
- Proficiency in full Microsoft Office, especially with Excel and PowerPoint
- Experience working with budgets and forecasting
- Bachelor’s degree in marketing, advertising, or communications
- A knowledge of the automotive industry is major plus

XPEL is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Description de Poste:
Responsabilités principales:

- Soutenir le Directeur Général dans l'évaluation et l'établissement du plan marketing, la définition des objectifs, la planification et l'organisation des présentations promotionnelles, ainsi que la mise à jour des calendriers.
- Communiquer les objectifs de campagnes, les délais et les livrables à l'équipe de vente, et fournir des instructions pour l'utilisation ou la promotion.
- Planifier et gérer les réunions, événements, conférences et salons professionnels avec un impact environnemental mínimal, en identifiant, assemblant et coordonnant les besoins, établissant des contacts, développant des horaires et des missions, et en coordonnant les listes de diffusion.
- Maintenir un répertoire et un inventaire des supports de vente, en veillant à ce que toutes les ressources soient à jour et exactes, et coordonner la création de nouveaux supports si nécessaire.
- Maintenir les activités sur les réseaux sociaux pour le marché canadien, ainsi que la gestion de communauté.

Exigences du poste:

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