Digital Marketing Strategy Leader

2 days ago


Burlington, Ontario, Canada Cogeco Inc. Full time
About Us

Cogeco Inc. is a growing telecommunications and media company serving communities in North America.

Job Summary

We are seeking an experienced Digital Marketing Strategy Leader to drive growth, retention, and customer engagement through comprehensive marketing strategies.

Key Responsibilities:
  • Develop and execute successful marketing strategies that drive customer acquisition, retention, and revenue growth.
  • Collaborate with cross-functional teams to ensure alignment with Cogeco's overall strategic goals.
  • Analyze campaign performance metrics to refine marketing strategies and improve ROI.
  • Manage the marketing budget effectively to ensure cost-efficiency and alignment with business objectives.
Requirements:
  • 7+ years of experience in marketing, preferably in the telecommunications sector.
  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field; Master's degree or MBA is a plus.
  • Familiarity with digital marketing tools and sales platforms (Salesforce, Google Analytics, LinkedIn Ads, etc.).
  • Bilingual: Fluent in English and French to effectively communicate with stakeholders across Canada and the United States.
Compensation:

The estimated salary for this role is between $85,000 - $110,000 per year, depending on experience and qualifications.



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