Marketing Director
4 weeks ago
We are seeking a highly skilled Marketing Manager to lead our digital and traditional marketing efforts, enhancing brand awareness and driving engagement across diverse channels.
The ideal candidate will have a strong grasp of the footwear market and competitive landscape, with experience in strategizing, developing, and delivering upon marketing strategies to meet company objectives.
Key Responsibilities:
- Develop and execute marketing strategies to drive brand awareness and engagement
- Lead cross-functional teams to create and implement marketing campaigns
- Manage budgets and resources to deliver efficient and effective marketing initiatives
- Collaborate with the Head of Digital and Chief Brand Officer to identify key marketing stories and develop content plans
- Oversee daily e-commerce operations, including site content optimization, merchandising, and adding new inventory to the website via Shopify
Requirements:
- Bachelor's Degree required
- Approximately 3-5 years of Marketing experience, retail and/or footwear industry preferred
- Excellent interpersonal communication skills and ability to work cross-functionally with internal departments and external partners
- Proficient in Google Suite
- Knowledge of Shopify Plus, Figma, and Klaviyo a plus
About Us:
Founded in , GREATS is the first sneaker brand born in Brooklyn. A pioneer in direct-to-consumer footwear, GREATS is well known for its timeless yet aspirational and versatile styles. A favorite of Hollywood A-listers, the brand has become synonymous with high quality footwear at an exceptional price/value proposition for today's consumer.
Greats is now part of Unified Commerce Group (UCG), a platform for the next generation of retail brands, and a mission to unlock growth opportunities for high-potential retail brands through expansion into new markets and customer-centric omni-channel capabilities.
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