Director of Growth Marketing

2 weeks ago

Montreal, Quebec, Canada PetalMD Full time
About PetalMD

PetalMD is a leading Canadian healthcare orchestration and billing company that revolutionizes healthcare systems to make them agile, efficient, and resilient by enabling the forecasting and shaping of world-class healthcare through Healthcare BI, advanced analytics, and informed insights.

Our commitment to fostering an exceptional workplace culture has earned us notable recognitions, including being listed as a Great Place to Work in both the technology and healthcare sectors.

Job Summary

We are seeking a seasoned and strategic marketing professional to join our team as a Director of Growth Marketing. In this pivotal role, you will lead and execute strategies that drive customer acquisition, retention, and revenue growth that effectively promote PetalMD's products and drive increased engagement with our target audience.

Key Responsibilities
  1. Develop and execute comprehensive growth strategies to support our growth outside of Quebec;
  2. Leverage data analytics to design and optimize campaigns, ensuring maximum ROI;
  3. Develop and execute Account-Based Marketing campaigns to expand our customer base, increase revenue, and achieve business growth;
  4. Implement the right tools and platforms to track and optimize performance (CRM systems, automation, etc.);
  5. Lead, mentor, and grow a high-performing team of growth and field marketers;
  6. Develop and present actionable reports on growth metrics, KPIs, and insights to executive leadership.
Requirements
  1. 7 years of experience in a marketing function;
  2. Experience as a Senior Marketing Manager in a B2B technology company;
  3. A solid track record of successfully developing and executing marketing strategies;
  4. Excellent analytical and reporting skills;
  5. Strong project management skills, with the ability to work cross-functionally;
  6. Proven experience working in HealthTech;
  7. A Bachelor's degree in marketing, business, or a related field;
  8. Proficiency in both English and French (spoken, written, and read) is required.
What We Offer
  1. A signing bonus of $1,000 for your remote work set-up;
  2. Compensation that recognizes your contribution;
  3. 4 to 6 weeks of paid vacation per year;
  4. 5 paid personal days per year;
  5. A group RRSP / DPSP plan with employer contribution;
  6. A complete group insurance plan, from day 1;
  7. An annual wellness allowance;
  8. Access to the Lumino Health telehealth application;
  9. Flexible work hours and more.

PetalMD is an active participant in the equal opportunity employment program, and members of the following target groups are encouraged to apply: women, people with disabilities, aboriginal peoples, and visible minorities. If you are a person with a disability, assistance with the screening and selection process is available on request.

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