Digital Marketing Director

5 days ago


Montreal, Quebec, Canada Busbud Inc Full time

About the Opportunity

We are seeking a highly skilled Digital Marketing Director to lead our global paid media strategies and campaigns. As the driving force behind Busbud's marketing efforts, you will leverage data, market insights, and corporate strategy to drive efficient and profitable campaigns across various platforms.

Key Responsibilities

  • Analyze campaign data to identify trends, opportunities, and areas for improvement, providing actionable insights to enhance performance.
  • Develop and execute strategies aligned with business goals, targeting specific customer segments, destinations, and products.
  • Manage relationships with external marketing agencies, vendors, and partners to leverage their expertise and resources for marketing initiatives.
  • Proven track record in building, scaling, and upskilling marketing teams.
  • Stay updated on industry trends, monitor competitor campaigns, and adjust strategies to maintain a competitive edge.
  • Identify resources, platforms, and opportunities that can be leveraged to drive paid campaigns.
  • Prepare and present comprehensive performance reports, showcasing key metrics, insights, and recommendations to stakeholders.

Your Profile

  • Established experience in managing a comprehensive internal budget to drive revenue through paid media strategies.
  • Experience with programmatic advertising and advanced bidding strategies.
  • Proficiency in using analytics platforms to analyze campaign performance and make data-driven decisions.
  • Experience in building, leading, and upskilling teams.
  • Experience with Google Ads, Bing Ads, Social Media advertising, and other platforms.
  • Effective communication and collaboration skills to work with cross-functional teams.

What We Offer

  • A competitive salary range of $120,000 - $180,000 per year, depending on experience.
  • Remote position with unlimited paid time off.
  • Competitive benefits package, including health insurance, stock options, and free bus tickets.
  • Opportunity to work with a global company operating in over 80 countries.

Busbud Inc is an Equal Employment Opportunity Employer



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