Senior Marketing Director
1 week ago
We are seeking a Senior Marketing Director to lead our marketing and digital strategy efforts. As a key member of our team, you will be responsible for guiding the development and execution of our marketing initiatives, driving revenue growth, and enhancing brand awareness across Canada.
Key Responsibilities
- Define and own the belairdirect brand vision, collaborating with cross-functional teams to set and execute long-term strategies.
- Drive revenue marketing strategy in Canada, aligning all cross-functional activities to overarching marketing goals.
- Provide oversight across all customer acquisition channels, working effectively with the extended marketing team and cross-functional partners.
- Create world-class marketing programs that scale lead generation and brand awareness, owning systems and reporting to attribute partner contributions and program ROI.
- Lead internally, collaborating and influencing cross-functionally across the company, ensuring a global, coherent, and impactful brand approach.
- Communicate to stakeholders across the organization, building authentic and enduring relationships with peers, internal partners, and executives.
What You Bring to the Table
- Extensive experience in senior leadership roles leading marketing & digital strategies, overseeing large teams.
- Proven success in driving growth through marketing initiatives, with a focus on digital solutions.
- Strong strategic thinking, business acumen, and excellent communication skills.
- Demonstrated ability to lead and inspire teams, with a collaborative and inclusive leadership style.
- Experience utilizing data-driven approaches to develop strategy from the ground up for customer acquisition and engagement via partner channels.
- Strong project management skills and ability to handle multiple projects simultaneously.
- Comfortable working in a fast-paced environment, balancing a variety of viewpoints and mobilizing multiple actors.
- Open-minded and positive leader, taking responsibility for both successes and mistakes, and energized by challenges and transformation.
- Intrapreneurial spirit, solving problems using innovative ways to improve and take risks, and challenging the status quo.
- Demonstrated ability to lead, recruit, engage, and develop world-class marketing teams.
- Experience managing large budgets.
- High degree of emotional intelligence & self-awareness, proven ability to lead through change, collaborating and building shared accountability and trust among large, diverse teams.
What We Offer
- A financial rewards program that recognizes your success.
- An industry-leading Employee Share Purchase Plan, with a 50% match on net shares purchased.
- An extensive flex pension and benefits package, with access to virtual healthcare.
- Flexible work arrangements.
- Possibility to purchase up to 5 extra days off per year.
- An annual wellness account that promotes an active and healthy lifestyle.
- Access to tools and resources to support physical and mental health, embracing change, and connecting with colleagues.
- A dynamic workplace learning ecosystem, complete with learning journeys, interactive online content, and inspiring programs.
- Inclusive employee-led networks to educate, inspire, amplify voices, build relationships, and provide development opportunities.
- Inspiring leaders and colleagues who will lift you up and help you grow.
- A Community Impact program, because what you care about is a part of what makes you different, and how you contribute to your community should be just as unique.
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