Senior Marketing Director

4 weeks ago

Montreal, Quebec, Canada Intact Financial Corporation Full time
About the Role

We are seeking a Senior Marketing Director to lead our marketing and digital strategy efforts. As a key member of our team, you will be responsible for guiding the development and execution of our marketing initiatives, driving revenue growth, and enhancing brand awareness across Canada.

Key Responsibilities
  • Define and own the belairdirect brand vision, collaborating with cross-functional teams to set and execute long-term strategies.
  • Drive revenue marketing strategy in Canada, aligning all cross-functional activities to overarching marketing goals.
  • Provide oversight across all customer acquisition channels, working effectively with the extended marketing team and cross-functional partners.
  • Create world-class marketing programs that scale lead generation and brand awareness, owning systems and reporting to attribute partner contributions and program ROI.
  • Lead internally, collaborating and influencing cross-functionally across the company, ensuring a global, coherent, and impactful brand approach.
  • Communicate to stakeholders across the organization, building authentic and enduring relationships with peers, internal partners, and executives.

What You Bring to the Table
  • Extensive experience in senior leadership roles leading marketing & digital strategies, overseeing large teams.
  • Proven success in driving growth through marketing initiatives, with a focus on digital solutions.
  • Strong strategic thinking, business acumen, and excellent communication skills.
  • Demonstrated ability to lead and inspire teams, with a collaborative and inclusive leadership style.
  • Experience utilizing data-driven approaches to develop strategy from the ground up for customer acquisition and engagement via partner channels.
  • Strong project management skills and ability to handle multiple projects simultaneously.
  • Comfortable working in a fast-paced environment, balancing a variety of viewpoints and mobilizing multiple actors.
  • Open-minded and positive leader, taking responsibility for both successes and mistakes, and energized by challenges and transformation.
  • Intrapreneurial spirit, solving problems using innovative ways to improve and take risks, and challenging the status quo.
  • Demonstrated ability to lead, recruit, engage, and develop world-class marketing teams.
  • Experience managing large budgets.
  • High degree of emotional intelligence & self-awareness, proven ability to lead through change, collaborating and building shared accountability and trust among large, diverse teams.

What We Offer
  • A financial rewards program that recognizes your success.
  • An industry-leading Employee Share Purchase Plan, with a 50% match on net shares purchased.
  • An extensive flex pension and benefits package, with access to virtual healthcare.
  • Flexible work arrangements.
  • Possibility to purchase up to 5 extra days off per year.
  • An annual wellness account that promotes an active and healthy lifestyle.
  • Access to tools and resources to support physical and mental health, embracing change, and connecting with colleagues.
  • A dynamic workplace learning ecosystem, complete with learning journeys, interactive online content, and inspiring programs.
  • Inclusive employee-led networks to educate, inspire, amplify voices, build relationships, and provide development opportunities.
  • Inspiring leaders and colleagues who will lift you up and help you grow.
  • A Community Impact program, because what you care about is a part of what makes you different, and how you contribute to your community should be just as unique.

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