Senior Growth Manager Acquisition

1 month ago

Montreal, Quebec, Canada Circle Medical Technologies, Inc. Full time
About Us

Circle Medical Technologies, Inc. is a leading telemedicine provider in the US, boasting an impressive growth rate of over 100% per year over the past three years.

As a venture-backed Y-Combinator healthcare startup, we're on a mission to bring quality, delightful primary care to everyone on the planet. Our medical practice and underlying technology have pioneered how people find and receive care.

Learn more about our company on our website.

Job Description

We're seeking an experienced Senior Growth Manager (Acquisition) to drive patient and revenue growth through strategic planning and execution of new patient acquisition channels.

As a commercial leader, you'll oversee the performance of our new patient activations, ensuring we hit our targets, and launch and scale new acquisition channels such as affiliates, partnerships, paid social, video, out-of-home, and more.

This role is responsible for paid and organic marketing, focusing on maximizing reach, awareness, and engagement while maintaining an efficient CAC:LTV ratio.

Key Responsibilities
  • Align patient acquisition plans to the P&L budget through forecasting and management of LTV, CAC, ROAS, reporting on results, and identifying opportunities for scale and/or improvement.
  • Take ownership of the acquisition marketing budget, ensuring effective allocation across channels to maximize ROI.
  • Refine attribution strategies and incrementality measurements to drive efficient marketing spend.
  • Improve reach, awareness, engagement, and traffic, ultimately leading to high-value user acquisition.
  • Proactively identify and execute new user acquisition opportunities, exploring new channels or media buys to generate incremental patient booking.
  • Oversee the planning, implementation, and optimization of acquisition campaigns across various channels, including but not limited to partnerships, social media, and affiliate marketing, and audio/video.
  • Partner and collaborate with digital agencies running paid search and SEO.
  • Own the strategy, roadmap, and execution of a high velocity of experimentation across the entire acquisition funnel, including collaborating with analytics, UX, product, and engineering to improve on-site conversion.
  • Collaborate closely with the product team to optimize landing pages, booking funnels, and other on-site interactions crucial for customer acquisition.
  • Use an analytical, data-driven approach (A/B tests), and be a data-driven contributor who helps develop and analyze test results for efficient customer acquisition.
  • Generate insights about our audience, market trends, and brand identity, and leverage them to build and deploy compelling campaigns that boost new users.
  • Stay informed about industry trends, competitor activities, and emerging marketing technologies to recommend and implement innovative strategies.
Requirements
  • Deep understanding of organic and paid marketing channels.
  • Experience developing highly performing direct response creative strategies.
  • Track record of scaling channels, developing and rolling out new campaigns and comfortable managing multiple channels. Successfully scaled full funnel media budgets across a number of platform channels such as paid social, Google (Search, PMax, YouTube), audio (radio, podcasts), forums (Reddit, Quora), direct mail, OOH, SEO, and affiliate.
  • Proven track record in conversion rate optimization.
  • Ability to set goals, manage a budget, build forecasts, and deliver against monthly spend, CPA, LTV, and ROI targets across all forms of marketing.
  • Strong analytical skills with the ability to interpret data and extract actionable information.
  • Excellent communication and collaboration skills.
  • Detail-oriented and highly organized with the ability to manage multiple projects simultaneously.
  • Customer-obsessed with a creative mindset, caring deeply about customer experiences.
  • Passion for data-driven marketing and building programs that drive incremental results.
Qualifications
  • College diploma or university degree in Marketing, Business, or a related field.
  • 8+ years of relevant work experience in leading performance marketing and/or acquisition strategy development for a direct to consumer product or brand.
  • Direct experience managing multi-million dollar marketing budgets.
  • Proficiency with various channels, content creation, campaign optimization, and A/B testing.
  • Proven ability to drive impact and return on investment.
  • Previous experience in a fast growth technology and/or mobile app business is an asset.
Compensation

In alignment with our values, Circle Medical Technologies, Inc. has transparent salaries based on merit-based output levels, and our total rewards include equity options.

This is a full-time, salaried position with an annual salary range of $129,000 to $154,000 CAD plus generous vacation, and full medical/dental benefits.

Additional Benefits:

  • Flexible vacation & generous sick leave after 90-days.
  • Paid bonus holidays in addition to local statutory holidays.
  • $500 annual education and development reimbursement.
  • Extended Medical, Dental, Vision, Disability & Life insurance benefits for eligible Employees, enhancing local provincial coverage (eligibility after 90-days).
  • Wellness perks, including discounts for mental health programs and online wellness courses.
  • Group RRSP matching (Canada).
  • 401K + company matching (US).
  • Weekly in-office team lunches

Circle Medical Technologies, Inc. is an equal-opportunity employer and affirmatively seeks diversity in its workforce. We recruit qualified applicants and advance in the employment of our employees without regard to race, color, religion, gender, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.

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