Acquisition Growth Manager: Unlocking New Horizons
2 weeks ago
About Circle Medical Technologies, Inc.
We're a venture-backed healthcare startup on a mission to revolutionize primary care. Our team of top-tier physicians, engineers, and designers has pioneered innovative solutions for delivering quality, delightful medical services worldwide.
Join us in shaping the future of telemedicine
Senior Growth Manager, Acquisition$129,000 - $154,000 CAD per annum
This is a full-time, salaried position with an annual salary range, plus generous vacation and comprehensive benefits.
About the Role:
We're seeking an experienced Senior Growth Manager (Acquisition) to drive patient and revenue growth through new acquisition channels. You'll oversee performance, ensure target alignment, launch and scale new channels, and optimize attribution strategies.
Your Key Responsibilities:
Align patient acquisition plans with our P&L budget through forecasting and management of LTV, CAC, ROAS, and result reporting.Take ownership of the acquisition marketing budget, ensuring effective allocation across channels to maximize ROI.Refine attribution strategies and incrementality measurements to drive efficient marketing spend.Improve reach, awareness, engagement, and traffic, ultimately leading to high-value user acquisition.Proactively identify and execute new user acquisition opportunities, exploring new channels or media buys to generate incremental patient booking.Oversee planning, implementation, and optimization of acquisition campaigns across various channels.Partner with digital agencies running paid search and SEO.Collaborate closely with the product team to optimize landing pages, booking funnels, and on-site interactions crucial for customer acquisition.Use an analytical, data-driven approach (A/B tests) to develop and analyze test results for efficient customer acquisition.Generate insights about our audience, market trends, and brand identity to build compelling campaigns boosting new users.Stay informed about industry trends, competitor activities, and emerging marketing technologies to recommend innovative strategies.About You:
We're looking for someone with 8+ years of relevant work experience in leading performance marketing and/or acquisition strategy development for a direct-to-consumer product or brand.
You should have direct experience managing multi-million dollar marketing budgets and proficiency with various channels, content creation, campaign optimization, and A/B testing.
A proven ability to drive impact and return on investment is essential, as well as previous experience in a fast-growth technology business.
Benefits:
We offer transparent salaries based on merit-based output levels, equity options, flexible vacation, generous sick leave, paid bonus holidays, education and development reimbursement, extended medical and dental benefits, wellness perks, and group RRSP matching.
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