Digital Strategy Leader

1 week ago

Toronto, Ontario, Canada Leo Burnett Full time

At Leo Burnett, we're on a mission to revolutionize the world of digital marketing. As the Digital Strategy Director, you'll lead a team of social media experts in creating agile, creator-like content that resonates with Gen Z.

Job Overview:

We're looking for a seasoned professional with 5-7+ years of strategy experience across social & content leveraging both paid, earned, and owned tactics. Your extensive work within key digital platforms, including Meta Business Manager, TikTok, YouTube, Pinterest, Snapchat, Twitter, etc., will be instrumental in driving our clients' success.

Your Responsibilities:

  • Lead end-to-end social and content strategy for multiple clients
  • Develop intellectual and compelling strategy documents that shift the way people think
  • Drive the creative brief through a clearly identified problem, insight, advantage, and strategy
  • Develop new ways of thinking, briefing, and executing against digital and integrated campaign content
  • Instruct research and data teams to uncover new findings and morph them into insights
  • Lead the working process of digital
  • Live on the cusp of culture – articulate trends & changes in behaviour to develop POVs
  • Obsess over metrics and performance – our clients are now creators, and their existence depends on their social performance
  • Manage junior team members ranging from 0-4 years of experience
  • Collaborate with inter-agency teams including strategists, creatives, producers, account teams, project managers, and creatives
  • Take feedback in stride – we win together & lose together

Qualifications:

We're looking for a candidate with a strong background in writing, analytics, and creative concepting. A track record in a client-facing role, presenting to and collaborating with senior clients and agency leadership, is essential. Experience with holistic digital marketing is a bonus, but not required.

You are an ideal candidate if you:

  • Are curious by nature: you're interested how things work and why they work that way
  • Have the spiciest take in the room (we want people who think differently than we do)
  • Are creatively driven and think of data as a vehicle to unlocking new opportunities
  • Have strong written and presentation skills
  • Set high quality standards of work for yourself and aim to get every detail right
  • Relentlessly want to improve and grow
  • Have a bias for action

Estimated Salary: $120,000 - $150,000 per year

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