Digital Marketing Strategy Director

4 weeks ago

Toronto, Ontario, Canada Sun Life Full time
Job Title: Manager, Digital Marketing Strategy

Reporting to the Director of Marketing for Sun Life, the Digital Marketing Strategy Manager will work closely with the marketing and sales leadership teams to deliver marketing and communications initiatives to meet our growth-focused objectives and drive business results. The role will be partnering with external and internal partners to drive strategy marketing strategy for Sun Life to build an end-to-end digital journey.

Key Responsibilities:
  • Building the end-to-end strategy to establish and grow Prospr & SL Go
  • Planning and executing digital marketing campaigns
  • Establishing and implementing marketing analytics standards and measurement plans to ensure we are successfully delivering on our goals
  • Assessing and implementing growth optimization for multiple channels including digital display, paid search, paid social, online affiliate, external partnerships, and email channels
  • Building and executing on A/B testing strategies to inform campaign strategies
  • Establishing strong working relationships with internal/external stakeholders, including Creative Services, Legal, Compliance, etc., to launch new programs effectively
  • Partnering with teams to test new channels and technology to drive innovation and client acquisition
  • Managing marketing budget and forecasts to ensure spending is managed properly to achieve business growth objectives
Requirements:
  • Management experience of teams or individuals
  • Digital Marketing – demonstrated experience in delivering direct-to-digital marketing programs (social media, paid search, affiliate marketing, etc.)
  • Campaign Execution – demonstrated experience in managing performance-based digital marketing campaigns
  • Analytical Mindset – ability to draw insights from data to inform future campaign design
  • Organizational Skills – proven ability to manage multiple initiatives and deliver against required timelines and budget
  • Relationship Management – proven ability to build and cultivate strong relationships with internal/external stakeholders up, down, and across the organization
  • Excellent communication and interpersonal skills (written and verbal), with superb attention to detail in reviewing marketing materials
  • Ability to work independently and closely with other team members across the organization
  • Ability to synthesize complex ideas into actionable recommendations
  • Agile marketing/development experience
  • Experience with marketing campaign/project management
  • Experience with web analytics tools (i.e., Adobe Analytics)
  • Experience with CRM tools and marketing technologies
  • Understanding of direct response marketing and conversion rate optimization
  • Experience with Tag Management tools such as Google Tag Manager, Tealium, others
  • Solid knowledge of digital media strategies and bid management tools (Search, Social, Programmatic, etc.)
What's in it for you?
  • Fitness and wellness programs that help you balance work and life and enjoy a healthier lifestyle
  • Care Days available for self-care or care of others (i.e., family or others you may support) and Sick Days to support your well-being
  • As a hybrid organization, you and your leader use business and client needs to choose where you work, at home or in the office
  • We're honored to be recognized as a 2023 Best Workplaces in Ontario by Great Place to Work Canada
  • We're proud to be recognized as a company with a 2023 Most Trusted Executive team by Great Place to Work Canada

  • Digital Strategy Director

    2 months ago

    Toronto, Ontario, Canada William Thomas Digital Full time

    About William Thomas DigitalWe are a leading personalization agency and CRM consultancy, recognized as one of Canada's top growing companies and one of the world's fastest growing agencies. Our mission is to push marketing technology to its limits to deliver leading, human-first 1:1 experiences that drive business for our clients.About the Strategy Director...

  • Digital Strategy Director

    3 weeks ago

    Toronto, Ontario, Canada William Thomas Digital Full time

    About William Thomas DigitalWe are a leading personalization agency and CRM consultancy, recognized as one of Canada's top growing companies and one of the world's fastest growing agencies.As a Strategy Director, you will play a key role in helping our clients connect with and delight their customers across 1:1 and CRM initiatives and lifecycle...

  • Digital Strategy Director

    4 weeks ago

    Toronto, Ontario, Canada Leo Burnett Full time

    Job Title: Digital Strategy DirectorAt Leo Burnett, we're seeking a visionary Digital Strategy Director to lead our social media efforts and drive innovative content strategies that captivate our clients' audiences.About the RoleAs a Digital Strategy Director, you'll be responsible for developing and executing comprehensive social media strategies that align...

  • Digital Strategy Director

    4 weeks ago

    Toronto, Ontario, Canada Leo Burnett Full time

    Job Title: Digital Strategy DirectorWe're seeking a seasoned Digital Strategy Director to lead our social media efforts and drive innovation in the digital space. As a key member of our team, you'll be responsible for developing and executing comprehensive social media strategies that meet our clients' goals and objectives.Key Responsibilities:Develop and...

  • Digital Marketing Director

    4 weeks ago

    Toronto, Ontario, Canada Bank of Montreal Full time

    Job Title: Digital Marketing DirectorAt Bank of Montreal, we are seeking a highly skilled Digital Marketing Director to lead our digital marketing efforts and drive business growth. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies that drive customer engagement and revenue growth.Key...

  • Digital Strategy Director

    4 weeks ago

    Toronto, Ontario, Canada Leo Burnett Full time

    Job Title: Digital Strategy DirectorWe're seeking a seasoned Digital Strategy Director to lead our social media efforts and drive business growth. As a key member of our team, you'll be responsible for developing and executing comprehensive social media strategies that captivate our audience and drive results.Your Key Responsibilities:Lead end-to-end social...

  • Digital Marketing Director

    4 weeks ago

    Old Toronto, Ontario, Canada Theprnet Full time

    Job Title: Digital Marketing DirectorWe are seeking a highly experienced Digital Marketing Director to lead our digital team and drive business growth. The ideal candidate will have a strong background in digital marketing, sales, and leadership, with a proven track record of success in driving revenue growth and developing high-performing teams.The Digital...

  • Digital Strategy Director

    4 weeks ago

    Old Toronto, Ontario, Canada Weareother Full time

    Director, Client Services & Digital StrategyWe are seeking a seasoned Director, Client Services & Digital Strategy to join our team at Weareother. As a key member of our leadership team, you will be responsible for driving client performance and project team success.Key Responsibilities:Develop and execute strategic plans to drive client growth and...

  • Marketing Strategy Director

    1 week ago

    Toronto, Ontario, Canada moomoo Full time

    Marketing Strategy RoleAs a key member of our marketing team, the Marketing Strategy Director will develop and execute marketing strategies to achieve aggressive growth targets and department KPIs. This role requires close collaboration with senior marketing manager for campaign execution, including digital media campaigns, advertising creatives, media...

  • Digital Marketing Director

    4 weeks ago

    Toronto, Ontario, Canada Dye & Durham Full time

    Job DescriptionAs the Director of Digital Marketing, you will lead Dye & Durham's global digital marketing strategy, driving new customer acquisition and improved client retention initiatives through digital marketing capabilities. This role requires a strategic thinker and hands-on leader with a deep understanding of digital marketing trends, technology,...

  • Digital Marketing Director

    4 days ago

    Toronto, Ontario, Canada Let's Get Moving Canada Full time

    Job DescriptionWe are seeking a highly skilled Digital Marketing Director to lead our marketing strategies and teams at Let's Get Moving Canada. This role requires someone with experience in product development, communication strategies, and team management.

  • Senior Marketing Director

    1 week ago

    Toronto, Ontario, Canada Elite Digital Inc. Full time

    Job Description:We are seeking a seasoned professional to join our team as a Senior Marketing Director. This role will oversee the development and implementation of marketing strategies, driving business growth and customer engagement for Elite Digital Inc.About the Role:Lead cross-functional teams in delivering digital marketing programsManage project...

  • Analytics Strategy Director

    6 days ago

    Toronto, Ontario, Canada OLG Full time

    At OLG, we're committed to delivering great gaming experiences through our digital channels. We're seeking an experienced Director of Digital Analytics to join our team and play a key leadership role in shaping our analytics strategy.The successful candidate will have a strong background in digital analytics, business intelligence reporting, and data...

  • Digital Strategy Director

    3 weeks ago

    Toronto, Ontario, Canada Leo Burnett Full time

    Job Title: Digital Strategy DirectorWe're looking for a seasoned Digital Strategy Director to lead our social media efforts and drive innovative content strategies for our clients. As a key member of our team, you'll be responsible for developing and executing end-to-end social and content strategies that deliver results.Key Responsibilities:Lead social and...

  • Digital Marketing Director

    4 weeks ago

    Old Toronto, Ontario, Canada Dye & Durham Corporation Full time

    Director, Digital MarketingJoin Dye & Durham Corporation as we seek a seasoned Digital Marketing Director to lead our global digital marketing strategy. As a key member of our Corporate Communications team, you will be responsible for driving new customer acquisition and improved client retention initiatives through digital marketing capabilities.This role...

  • Head of Digital Marketing Strategy

    4 weeks ago

    Toronto, Ontario, Canada Equinix Full time

    Job Title: Director, Solution Marketing, Data Center & Networking SolutionsAt Equinix, we are the world's digital infrastructure company, operating over 260 data centers across the globe. We empower digital leaders to bring together and interconnect foundational infrastructure at software speed.About the RoleWe are seeking a Director of Solution Marketing to...

  • Digital Marketing Director

    2 days ago

    Toronto, Ontario, Canada EightSix Network Full time

    OverviewThe Sheraton Centre Toronto Hotel is seeking a highly skilled Digital Marketing Director to join their team. As a key member of the marketing department, you will be responsible for developing and executing the hotel's digital marketing strategy.About the RoleThis is an excellent opportunity for a talented marketing professional to take on a...

  • Digital Marketing Director

    3 weeks ago

    Toronto, Ontario, Canada Mediabistro Full time

    Job DescriptionAt KPMG, we are seeking a highly skilled Digital Marketing Director to lead our Global Digital Marketing department. As a key member of our team, you will be responsible for overseeing the responsibilities of two groups, providing support to all 140+ Member Firms and regions with Digital Marketing products and services, and handling all...

  • Digital Marketing Director

    4 weeks ago

    Toronto, Ontario, Canada Canadian Blood Services Full time

    About the RoleCanadian Blood Services is seeking a highly skilled Associate Director, Digital Marketing to join our Integrated Marketing team in the Donor Engagement and Corporate Reputation division.The successful candidate will be responsible for developing and implementing a holistic digital experience, driving conversion from awareness and lead...

  • Digital Marketing Director

    3 weeks ago

    Toronto, Ontario, Canada Canadian Blood Services Full time

    About the RoleCanadian Blood Services is seeking a highly skilled Associate Director, Digital Marketing to join our Integrated Marketing team in the Donor Engagement and Corporate Reputation division.The Integrated Marketing team is responsible for developing and executing comprehensive, integrated marketing strategies to build the Canadian Blood Services...